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Brand Building Process 2019

Brand Building Process

These days, people generally run behind the branded products. This is something the most valuable asset that a company owns. According to a survey from Nielson, about 60% of people prefer branded products. However, have you ever thought that how difficult it is to make a particular product a brand? How much of efforts and time does it take to become a brand? We all know this fact that people love all those things that are out from a brand. But how will a budding entrepreneur travel his road of making his product and company a brand.

In this article, the experts from Anakeen Business are all set to help you this with all the different steps and procedures that you need to follow when you keep a desire of making your product a brand. However, Anakeen Business is one such India entry experts’ organization that helps you in making a success as well as a sustainable business entry in India. But before you get to know of the thorough process of brand building, you should be well aware of the term ‘brand’ lest you can define it in better terms and conditions.

What is a brand?

In simple and subtle terms, ‘brand’ is defined by the customer’s perception of your business and what you put forward right in front of them.

What is a brand

It is a consistent process and fro becoming a successful brand you need to be very specific as well as consistent in communicating with your target audiences and analyzing their experiences with your product. You should be very fair with your customers while many applications. These are as follows:

  • Environment (storefront or office)
  • Print, signage, packaging
  • Website & online advertising
  • Content marketing & social media
  • Sales & customer service

Now the brand building is absolutely neither a simple task nor it’s a job that happens overnight. It takes numerous weeks, months and sometimes years too. It absolutely needs a process to follow for reducing the time period of brand building. Apart from this, it is an ongoing sequence of efforts that can help you establish your brand. So, here are some of the tips and a complete procedure for all those people who want to make their product a brand.

Brand Building Procedure Includes:

1. Analyze Your Target Audience

Analyze Your Target Audience

The basic foundation lies when you are aware of this fact that who your actual customers are? Whose necessity is your product and what you can do for them? This is one of the most crucial jobs as it can help you know that who will use your product in the market industry and where you can focus on. Apart from this, you can’t be everything for everyone’s need. Right?

When you are focusing on building a brand, this can help you to focus you in the right direction. Craft your mission and message that you want to impart to meet the requirements of your customers. In other senses, I want to state that you need to be very specific. What you can do is to figure out the lifestyles and their behavioral approaches towards your product in the market.

It can also be said that you have to take out personal demographics of your customers. For example:

  • A single mom working from home.
  • Tech-savvy adopters at an early age.
  • College students who study abroad.
  • An executive recruiting professional.

Make a clear picture of your consumers. Afterward, you need to learn that how to make it an identity that your target audience can understand and relate to. You should also realize that the competitiveness can narrow down your audience focus while you are in process of branding. This will help you ensure that the message of your brand becomes crystal clear to your audiences.

Working closely on the research that deals with the analysis of your customers are a healthy exercise for your mind as it can help you as well as benefit you in many applications of your business processes. Specifically, it can aid you in making marketing efforts. What all you need here is the overall integration of all those constructively product consuming people. For instance, you need the correct person who can consume your content, click on your ads opt for your email lists, etc.

Determining the right audience for yourself will help you with overall digital marketing and brand marketing strategies. Henceforth, it is considered to be the very first step for any budding entrepreneur who keeps a desire to make his business make a big hit as soon as possible.

2. Establish A Brand Mission Statement

Establish A Brand Mission Statement

Are you are still unaware of the mission of your business? In case, your answer is no to this, then you need to think and rethink to tailor it in a well-organized manner and make it clear to yourself of what you and your company is passionate about.

Now, before you go ahead with your brand building process, you need to gather the trust of your target customers. You need to analyze that what is the real value of your business is and what profit it can offer you.

In other terms, a mission statement can be defined as a purpose for your company’s existence. It will also aid you with various aspects of your brand building strategies.

You should be specific at every step. You need to finalize everything right from the very beginning, like, from your logo to your tagline and voice messages Apart from this, your mission should be reflected in your personality.

The company has to build a reputation and thereafter the brand. Your company should be able to increase the targets in order to accommodate everyone. Keep your start at a low level with your company’s own branding and make sure of yourself that you are able to reach out to audiences. This will help you with as many as the engagement of people in your business. With time, your brand can get the deserved loyalty and it can amplify to new horizons.

3. Research Your Brands With Your Industry Circle

Always remember that you should never copy exactly what other brands are doing in your industry. And not only this, but you also need to be aware of the fact that what they are doing. In other words, it can be concluded that you should know what your competitors are doing that includes their successful as well as failed decisions but you don’t have to exactly copy them by taking same steps in your business. You should aim to differentiate yourself from your competitors to demolish the competition between you and them. By this technique, you will flourish as a game-changer business personality in your industry. Keep a strong convincing power lest you can convince your customers to buy your product. You should be presentable up to a mark like you aren’t asking them to purchase the product but you. It all depends that how effectively you can touch the nerves of your customers and how effectively you can attract them to yourself. Therefore, it’s ultimately you, who can and who has to make changes.

Always keep in mind that you have to make a brand stand out and then find out numerous ways of doing the same. Don’t you ever try to skip this step in the procedure of brand building? Thoroughly go through the research of your main competitors or the remarkable brands. Analyze that how their successful decisions and failed attempts have made them grow in the industry effectively. Also, think of all the factors that have gone wrong on their way to success.

For an effective brand name, it is necessary that your customers should recognize you and remember. Otherwise, there are many brands that exist in the market, however, a very few are able to make their own cognizance. So, keep it simple and easy to understand for the people who you desire to target.

•    Create a broad spreadsheet of your competitors in your research

Instigate things by creating a complete spreadsheet of all your competitors in your research process.  You are absolutely free to use any technical tool for this purpose. Now, whether it can be Google sheets, Excels or just hardcopy, i.e., just your notebook. It can prove out to be really fruitful for you as it can help in the decision-making process. Once you are done with that, then there comes the time when you need to do a minor but intense mental exercise which will surely help you in flourishing your business and making it a brand.

Following are some of the questions that you may need to ask yourself:

  1. Are your competitors are consistently working towards messaging and making a visual identity in front of their customers across various channels?
  2. What is the quality of the products or services of your competitor?
  3. Are there any reviews of customers on your competitors’ social media pages? If yes, then read them and analyze whether it is in a positive or negative sense.
  4. In what manners your competitors market their business? Is it online or offline? Check and analyze their decision-making process.

4. Outline The Key Qualities And Benefits Of Your Brand Offers

Generally, there exist some of the business tycoons who keep their budgets and resources in a surplus amount that helps them to keep a command in their industry. This makes them different from others as well as a master in their own field. Always remember that your product and services completely belong you. This is all because; you need to go really deep down to figure out what your product offers that should be offered by no one else. In other words, it should be different from the rest of your competitors. Or else, it can also be said that your product and services should be unique that will help you to focus on the qualities that will benefit in making your company’s branding different from others.

Outline The Key Qualities And Benefits Of Your Brand Offers

Let me assume that you are already done with analyzing your target audience and once you have already chosen them, then give them a reason so as to why they should go for your products and services. Don’t miss this chance to attract your customers.

It is an indispensable part that this is not just a laundry list that you can do things anytime. You need to list all the features of your products or services that you are likely to offer to your target audience. Always think that how you will provide the value that improves customers’ lives.

Some of the examples that are included in this list are as follows:

  • The customer’s services should be transparent.
  • You need to improve the productivity of the support system.
  • There should be more transparent as well as authentic customers’ services.
  • It is a better way to support productivity.
  • It also helps in reducing costs which is affordable to the customers.
  • It saves time on daily tasks.

5. Create A Brand Logo And A Tagline

Creating a brand is no less than a winning a war in such a market industry like India has. And the support system like Anakeen Business helps you in making your jobs done with an ease and on time.  However, when you think of how to build brands, visuals are the most important part that affects the most. Apart from this, visuals are the very first thing that strikes in the minds of any particular customer. Henceforth, it is a crucial part that the visuals of your products should be very influential.

Now, once you have entered the market industry like India has, with the help of best experts at Anakeen Business. Then, what becomes most important for you is to create a logo for your brand and a perfect tagline that defines your product and services uncannily.  The creation of a logo is also one of all the crucial tasks because of it the only thing that will appear and relate to your business as well. It proves out to be your identity, calling card as well as visual recognition too. Henceforth, it is advised to invest some good time and money to create something magical and influential that possesses a potential to attract your target customers. I can assure you that investing into it will never go worthless for your business rather than it will flourish and polish you as an identity.

In case you are confused about the right person who can help you with the logo and tagline, then you have three options from which you can choose. You can go for hiring a professional designer or a creative agency or else, you can go ahead with a digital marketing agency like DigiDZN.

DigiDZN is one most appealing digital marketing agency that can help you overcome all the hindrances that you may encounter. Apart from this, you can get an amazing team of designers and creative professionals who possess a capability of creating magic in the logo of your brand as well as promote your products and services with the help of amazing creative writers who can offer you effective taglines. All these efforts in investing in logo and branding can help you stand differently among the crowd of numerous business tycoons. The expertise solutions can assist you in getting a unique, timeless and remarkable position.

A team of designers can also help you with the development of the brand guidelines that can ensure consistency in the application of logo and related colour palette. What becomes more important at this note is to include the following things in your branding technique to make it unique and eye-catching too.

They can be mentioned as:

  • Size of the logo and its perfect placement.
  • Colour palette should be attractive.
  • Typography and fonts need to be eye-catching.
  • Iconography
  • Photography or the size and style of the image should be perfect.
  • Web elements should also be included in it.

6. Form Your Brand Voice

Form Your Brand Voice

Your voice is the ultimate part and is the ultimate voice of your product and services. It can be understood as you can never get a cognizance until or unless you shout it aloud to your target customers. Your voice is completely dependent on what your mission is, who your audiences are and in which industry are you making entry into. Henceforth, it becomes an indispensable part of your business to communicate with your customers and know how they are responding and form your brand voice. Is it the way you want them to respond or in some other way it is going ahead. It’s all and only you who has to manage everything.

A brand voice can be of any type. This can be followings:

  • Professional
  • Friendly
  • Service-Oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

There are endless adjectives and possibilities that can help you make your product a brand. This all can help you connect with many people that are under the circle of your target audiences.

These are some of the ways by which you can transform your business of products and services into a brand. However, Anakeen Business is always there to help you out at every single step in your business to let you establish yourself in the Indian market.

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Market Entry Strategies For India

Market Entry Strategies For India

India entry market strategy needs to be very specific for making bigger changes in the shortest span of time. All this needs to be pre-planned with the help of a perfect partner who can help you out in solving all the hindrances of your business startup. Anakeen Business is one such partner that helps all the budding entrepreneurs to enter the market industry of India safely as well as effectively.

Here are some best-ever tips from the experts of the Anakeen Business where business starters can get a brief idea on the strategies that they will need for marking their market entry in India. These are as follows:

 Finding Partners And Agents:

Finding Partners And Agents

In case you are new in the market industry of India, then you surely need to resolve some issues that are related to the sales channel, distribution and marketing practices, pricing, labeling and the protection of intellectual properties. However, these problems can be solved at the earliest stage of your business by finding the right partners and agents like Anakeen Business. Such people are effective at ensuring relationships and personal meetings with productive and potential people. This is highly recommended if to all those who wish to make a profit in India with an established and sustainable business.

Market Entry Considerations:

There are many factors that should be considered prior to entering the Indian market industry. This is indispensable too as it makes you sure about the value of your product and the future of your business. Henceforth, some of the points for every market entrant in India are as follows:

Understanding Of Diversifying Market:

One should analyze the market where he/she want to enter. In the case of India, the market is really diversifying and strategies towards specific regions and income groups need to be classified at the very beginning.

Crafting Offerings:

Post analyzing the market, your target customers on the basis of regions and income groups, you need to think and research better of what your products can offer to them.  However, this all depends on how and what you can gain as a profit of your business.

Consider the Large informal Sector:

You need to include all the informal sectors as well in your planning regarding your product as it can help you in engaging more and more people as your target customers.

Approach The Market Consistently:

Approach The Market Consistently

Here, once, you have decided that you want to make your business flourish in India, then you need to approach the market at a consistent rate. A single miss can make miss your golden opportunity.

Obtain Mandatory License:

Obtain Mandatory License

Make sure that you are all done with the licensing and approval procedures as this can help you skip all the issues that are related to legalization, rules, and regulations.

 Understanding Of Indian Import Procedures:

You should be very clear about the norms and laws that are related to the importation. This is an important step for the first time exports to India. Proper documentation and their thorough understanding can help you ensure smooth entry of products in the Indian market.

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Tips For Better Indian Marketing Entry Strategy

Indian Marketing Entry Strategy

India is considered to be such a country which is the second most populous in terms of market industry. But in spite of being most populous, it becomes very difficult to enter in the market. This is because; there is a huge competition among various business tycoons. Now whether it be a small business owner or a big one, the rich market of India has raised the level of difficulty of getting entered in the market. But once, you get in touch with Anakeen Business, it will become more easy for you to get into this market and make it big in a short span of time. Being an expert of Indian market industry, extremely talented professionals are efficient enough to help you escape all the hindrances that may not let you enter.

By the way, in this article, here are a few tips from Anakeen Business experts that can help you achieve your goal by making fewer efforts.

1.    Find The Right Partner:

India is considered to be such a country which is the second most populous in terms of market industry. But in spite of being most populous, it becomes very difficult to enter in the market. This is because; there is a huge competition among various business tycoons. Now whether it be a small business owner or a big one, the rich market of India has raised the level of difficulty of getting entered in the market. But once, you get in touch with Anakeen Business, it will become more easy for you to get into this market and make it big in a short span of time. Being an expert of Indian market industry, extremely talented professionals are efficient enough to help you escape all the hindrances that may not let you enter. By the way, in this article, here are a few tips from Anakeen Business experts that can help you achieve your goal by making fewer efforts. 1. Find The Right Partner: India has made its rank on the seventh position in terms of largest economy in terms of GDP. Apart from this fact, it consists of 1.3 billion people who are residing in this country. Along with this much amount of people, and as said, due to so much of competition, it has become really very difficult for the small business starter to make it big in such a complex market. Henceforth, the Indian companies and even those companies who are from abroad find it a tiresome job to enter and flourish better. All those business starters who have already made a determined mindset and less exposure to international markets regarding their startups might find some space in this commercial industry. In such an environment, it becomes quite dispensable to find the right partner at the right time. This is because; it helps in navigating the complexities of the local business environment for a new entrant in the market. However, you can get in touch with Anakeen Business for making your hurdles come down on a low level. A local partner like Anakeen Business can aid you in valuable market insights on competition, regulation and various issues. Apart from this, they can also help you out in creating a network of people where you will be able to reach your target clients without making much investment. 2. Localize Your Product: India is such a country which is immensely vast and diverse as well. There are many different identities, languages, cultures as well as religions too. Henceforth, somewhere or somehow, this becomes an important task to avoid such an ideology that the local practices consumer behavior will be the same. As a matter of fact, this important to note that in such a vast country like India, the choices and ideologies may vary along with the varying diversities of varying regions. As mentioned above about the way the pluralistic and multilingual society of India exists, there can’t be one single solution to all approaches. In other words, what you need to do is to understand your people or your target customers where you want to enter. Localize your products to make them useful for your target audiences. And not only this, you need to make your product a necessity for them lest they can’t go anywhere else except you. 3. Analyze The Sensitivity Of Level Of Prices: Those who want to enter in the market of India need to understand the Indian market from the lowest levels. This will also assist them in making up their strategy correctly in terms of analyzing the right price for their product. Apart from this, it will help them in targeting and engaging all the low as well as the middle-class population of the nation. Even with the consistently growing economy of the country, this fact can never be denied that the middle-class society of the country is still a low middle-income economy. Around $2,000 is the per capita income and a huge population is residing in India is below the poverty line. As the government has somehow or somewhere failed to provide relevant education and healthcare coverage to one and all, the majority of people has to pay for such needs right from their own part of income. Also, post all these factors that are affecting the pockets of every middle-class family, there is hardly any money left afterward for fulfilling desires that are not necessities. Henceforth, it is important to understand the pricing levels and how it can affect people. You should also know that the market price sensitivity has made people use their money right according to their needs as well as judiciously. 4. Enter In India For Long-Term Growth & Not For Bucks Too Early: If you keep a desire of entering in India just for making bucks as earliest as possible, then you need to think about it twice. As mentioned about the level of pricing and their subsequent effects over the middle-class people, you need to keep patience for making your business a big deal. Apart from this, India is surely not that country where you can expect for quick gains. You can effectively run your business in India in a long run too. After all, you will be getting a huge market industry with about 1.3 billion people that consist about 400 million people who are middle-class consumers. It has its share of challenges that you may encounter when it comes to market entry. Unlike many other countries, India is a huge and an attractive opportunity where there is no inadequacy of competition. However, you need to analyze of the fact that you will meet those companies too that are looking for the market share and they may compromise on the short-term profit for establishing in the market even more strongly. Apart from the complexity of the market industry of India, it takes some time for the companies to analyze the atmosphere and create the right strategy for your startup. So, these were some of the tips that were offered by the talented experts of Anakeen Business for all the budding entrepreneurs. This will surely help you in making their entry in the market industry of India firm and sustainable.

India has made its rank on the seventh position in terms of largest economy in terms of GDP. Apart from this fact, it consists of 1.3 billion people who are residing in this country. Along with this much amount of people, and as said, due to so much of competition, it has become really very difficult for the small business starter to make it big in such a complex market. Henceforth, the Indian companies and even those companies who are from abroad find it a tiresome job to enter and flourish better.  All those business starters who have already made a determined mindset and less exposure to international markets regarding their startups might find some space in this commercial industry. In such an environment, it becomes quite dispensable to find the right partner at the right time. This is because; it helps in navigating the complexities of the local business environment for a new entrant in the market. However, you can get in touch with Anakeen Business for making your hurdles come down on a low level. A local partner like Anakeen Business can aid you in valuable market insights on competition, regulation and various issues. Apart from this, they can also help you out in creating a network of people where you will be able to reach your target clients without making much investment.

2.    Localize Your Product:

India is such a country which is immensely vast and diverse as well. There are many different identities, languages, cultures as well as religions too. Henceforth, somewhere or somehow, this becomes an important task to avoid such an ideology that the local practices consumer behavior will be the same.  As a matter of fact, this important to note that in such a vast country like India, the choices and ideologies may vary along with the varying diversities of varying regions.

As mentioned above about the way the pluralistic and multilingual society of India exists, there can’t be one single solution to all approaches. In other words, what you need to do is to understand your people or your target customers where you want to enter. Localize your products to make them useful for your target audiences. And not only this, you need to make your product a necessity for them lest they can’t go anywhere else except you.

3.    Analyze The Sensitivity Of Level Of Prices:

Analyze The Sensitivity Of Level Of Prices

Those who want to enter in the market of India need to understand the Indian market from the lowest levels. This will also assist them in making up their strategy correctly in terms of analyzing the right price for their product. Apart from this, it will help them in targeting and engaging all the low as well as the middle-class population of the nation. Even with the consistently growing economy of the country, this fact can never be denied that the middle-class society of the country is still a low middle-income economy.  Around $2,000 is the per capita income and a huge population is residing in India is below the poverty line.

As the government has somehow or somewhere failed to provide relevant education and healthcare coverage to one and all, the majority of people has to pay for such needs right from their own part of income. Also, post all these factors that are affecting the pockets of every middle-class family, there is hardly any money left afterward for fulfilling desires that are not necessities. Henceforth, it is important to understand the pricing levels and how it can affect people. You should also know that the market price sensitivity has made people use their money right according to their needs as well as judiciously.

4.    Enter In India For Long-Term Growth & Not For Bucks Too Early:

Enter In India For Long-Term Growth & Not For Bucks Too Early

If you keep a desire of entering in India just for making bucks as earliest as possible, then you need to think about it twice. As mentioned about the level of pricing and their subsequent effects over the middle-class people, you need to keep patience for making your business a big deal. Apart from this, India is surely not that country where you can expect for quick gains. You can effectively run your business in India in a long run too. After all, you will be getting a huge market industry with about 1.3 billion people that consist about 400 million people who are middle-class consumers. It has its share of challenges that you may encounter when it comes to market entry.

Unlike many other countries, India is a huge and an attractive opportunity where there is no inadequacy of competition. However, you need to analyze of the fact that you will meet those companies too that are looking for the market share and they may compromise on the short-term profit for establishing in the market even more strongly. Apart from the complexity of the market industry of India, it takes some time for the companies to analyze the atmosphere and create the right strategy for your startup.

So, these were some of the tips that were offered by the talented experts of Anakeen Business for all the budding entrepreneurs. This will surely help you in making their entry in the market industry of India firm and sustainable.

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COMPENDIUM TO STARTUP A BUSINESS IN INDIA – ALL YOU NEED TO KNOW

How to Start a Business in India

In the present scenario, India is one of the best global destinations for future investors to invest in. What becomes most important and the very first step for those who desire to put their money in the market is to have a clear cut idea of the market they want to enter. An entrepreneur must analyze all the factors that make it suitable for your business. The research for this understanding should be thorough taking into account all the aspects of the business.

At Anakeen Business, we aid all budding entrepreneurs by providing them every relevant as well as reliable data after processing all the research methods available and authenticated data sources. The expert team of Anakeen knows this market or the industry very well and henceforth offers feasible advice about the effective market strategy to business starters to enter in the Indian market.

All of it looks very difficult if looked on a wholesome basis but the moment we break it down to its constituents – it starts becoming easy, more understandable.

At Anakeen, we have been doing it for many years and we bring this knowledge to you today.

EXPLORE – ENTER – EXPAND

With this mantra of EXPLORE – ENTER – EXPAND, we at Anakeen break down the efforts to better propose a business what to do next.

Though the market conditions keep on changing quickly, still we realize well-planned is half done. Expansion can only occur if the Exploration is done properly. Now let us go through these steps one by one.

EXPLORE

MARKET REPORT / INDUSTRY ANALYSIS

MARKET ANALYSIS

MARKET ANALYSIS

Being an effective market researcher, we do analyze all about varying companies, respective product segments, industry leaders and human resources.  We do keep a close check over the Size of the market, scrutiny of the Competitors around in the same industry, do Sourcing Analysis, assist a person to identify the Suppliers and make a report on the thorough Product research. Apart from this, we also make the Pricing prevalent researches of the market and make studies of the effects of the Regulatory Environment on the business or the market.

There are two types of market research.

Primary Information/Research– The main motive of primary research is to gather and explore the data of current sales and potency of current practices. All this will give you an idea about your competitors who are along with you in the competition. There are various things that are included in the Primary research. They are as follows:

  • Online surveys
  • Interviews (telephonic/face-to-face)
  • Questionnaires by mail or online
  • Potential clients or customers
  • Working areas
  • Price information

Secondary Research– Objective of secondary research is to analyze the reports and study of government agencies, trade associations, and target segments.

Without a clear understanding of both parts of market research, this study will not be completed in any case.

At Anakeen Business, we offer business starters an opportunity to have a real-time interaction with the stakeholders such as suppliers, distributors, retailers, potential buyers, government bodies among other stakeholders in our market exploration methodology. With desk-research as well as an interview with indispensable stakeholders of the market further helps in measuring the size of the market. We not only provide innovative & relevant market-working ideas to your business but also accord you incredible information over the technical barriers, market options, pricing, distribution channels and the working business leads and partners.

To initiate your business, what basically you crave for is just a perfect plan, operational strategies and a perfectly defined hierarchy.

INDUSTRY ANALYSIS

INDUSTRY ANALYSIS

Listed below are some of the grounds of market industry analysis that we at Anakeen Business pay specific attention:

Market Size– Once considered then there are two types of market size that needs to be understood.
One is an addressable market and another one is an available market. We do help those innovative minds by ascertaining the size of the addressable as well as available market, to assess total revenue opportunity for your products or services, and examine the availability of people.

Competitor Analysis– Analysis of the competitors offers you information about strengths and the weaknesses of your competitors. Also, it helps in investigating the current marketing strategies of various organizations. Apart from all these, it also helps in eradicating the barriers they have created in the market. Anakeen Business helps you in selecting a strategy to enter the market and create your own niche in the market.

Competitor Analysis

Sourcing Analysis – A regular & robust sourcing pipeline is an important aspect for a business to flourish.  Anakeen Business aids you with the investigation of sourcing points to get the assurance of the maintenance of consistent supplies.

Identification of Suppliers– This process deals with the evaluation of variant firms, its identification as well as analysis of the terms and conditions of the contract with the suppliers. This procedure helps in reducing the costing and time of the market, improving business quality, quality of products for any business. While choosing suppliers we do make sure to pay extraordinary attention towards these pointers that are:

  • Identification of potential in the suppliers, and
  • Short-listing of the suppliers

Product Research– This gives information about the specifications of the products. Specialized features of the products and services help to understand the mood of the people. This helps to get a clear picture of what people desire for. Anakeen Business offers you a helping hand with the product research to provide the feedback and workability of the product in the Indian market industry.

Pricing– Market scenario, payment ability, manufacturing price, trade margins and input cost and many more defines the pricing strategy of a market industry. Pricing is important to the marketers because it shows assessment of marketers of the value customers see in the product or service and are willing to pay for a service or product.  Marking it as a fine stroke in a one go is an indispensable part or else the product will its chance.

pricing strategy

Regulatory Environment Analysis– The regulatory environment is now becoming the topmost issue that has a great impact on any business. Most CEOs ends up at spending much more time with government officials and regulators. However, a minute alteration in the environment can make a big difference in the future of the numerous companies. We at Anakeen Business have an experienced team that identifies the regulatory & policy environment on the whole and understand the triggers to help assess the future entrepreneurs towards a better tomorrow.

With the holistic view of the industry imparted by Anakeen Business, one can move on to the next step of your decision making very confidently.

Entry Barriers– Barriers to entry deals with the issues and obstacles that make it problematic to enter a given market. These barriers can be of various types. For instance, government regulations, technological issues, startup costing, education and licensing requirements are included in this list. We at Anakeen Business aid you to crack them all in a series.

Entry Barriers

 

Location advantage taking into Account Government Schemes as Well–   Everyone wants an advantage of taking suitable location under Govt. schemes for his or her business. If an organization selects an unfit location it may have inadequate access to workers, transportation, customers and many more. However, in case, if it is within some Govt. Schemes it will be beneficial for the company as it will affect the costing of the company. The Location under Govt. schemes plays a significant role in a company’s profit and success.

There are numerous advantages to getting a location under Govt. schemes due to many reasons. For example, some are- easy to access funding, reduces cost, can also apply for government tenders, you can choose your investor, chance to meet other Entrepreneur and tax saving for investors. Anakeen Business does thorough research on an advance and gives information about any Govt. Schemes which are already working schemes and are coming in future or are directly as well as indirectly related to your business.

Technical Trends– Evolving tech has had greater impacts on the businesses than ever before. Artificial Intelligence or the machine intelligence highlights the creation of intelligent machines which work as same as humans. With the help of the machinery, you can pace up your functioning. Apart from this, it will also make a huge difference in the reduction of human efforts. Heavy industries, Banks and Financial System, Medical Science, Gaming Zone, Air Transport, and in many businesses, there is a heavy use of artificial intelligence. Anaken Business always helps in generating many more leads of business and eradicates the pressure of work in an organization.

JVs, PARTNERSHIP

It is a common perception made by numerous start-up owners as they assume the whole nation, India as just one single market. If one thinks like this, it is absolutely incorrect. Along with 1.30bn population, 29 states and 7 union territories, India is such a nation that varies at every 200-250 km. What works in one state may not work in the other. The cultural ethos changes after few hundred kilometers.

Appropriate analysis of the expectations of the stakeholders is an indispensable task. ‘Unreliable business partners’ is a likelihood that springs up regularly. There exist some typical issues that are related to the management part as well as from corporate governance. Understanding that India needs more than just structures to work is a reality that companies coming in India realize after making mistakes.

We at Anakeen Business provide an assurance to all the budding entrepreneurs that we dwell on local structures, plus deal with reliable business partners and are pretty efficient at creating measures for monitoring their results effectively. This also makes sure of the fact that sales structures at ground levels are delivering the required results.

Sales & Distribution

Sales & Distribution

Making planned things done accordingly requires you to be 110% assured of the joint venture you are connected to or while choosing your joint venture partner.

Getting in touch with important customers is the most crucial step of this process. Anakeen Business helps you get first-hand as well as fully furnished information about the market industry to investigate the apt use of a particular sales channel or to examine the usability/desirability of one’s own product in the Indian market.

The upcoming stage of responsibilities that come along in front of the business owner includes a correct choice of importer, distributors and dealers. In this phase, we as Anakeen Business help you to guide you with the most applicable match for you in accordance with your business. In the category of Sales and Distribution, we will be supporting you with the creation of sales structures, the formation of metrics for assessments.

These JV partners need to be chosen with due care as it now evident. Due Diligence is a must for these partners.

Due Diligence

Due Diligence

Due Diligence is a complete procedure of thorough research and inspecting every single aspects and statements of a capable JV partner. The goal of Due Diligence is to ensure the enterprise has the information stakeholder with whom they need to execute their plans and strategies.

With the help of numerous highly experienced as well as enormously talented experts who have already served various clients, Anakeen Business facilitates a robust due diligence in a non-conflicting manner.

Now that we have got the basic understanding after EXPLORING the Indian market and we are reasonably convinced that we should be in India for our business let us dive a little deeper and find out what all we have to do while we ENTER the Indian market

ENTER

Entity Incorporation

India has served many entrepreneurs who established their businesses. Just like any other country, India has taken care of highly differentiated needs of varied individuals or corporations all around who tend to set up their start-ups. There is a type of structure which offers benefits to the owner whether the owner is a sole proprietor or in partnership including tax deductions and liability protection. This facility is especially for those entrepreneurs who desire to begin their business at minimal costs and lower compliances. As the list of options as well as opinions get much more complex and complicated, there begins the job of Anakeen Business to help you ease all those things out.

Anakeen offers best ever solutions of all the issues that relates to incorporation of your start-up including easier access to capital, enhancing your business credibility, and managing compliance in a professional way.

As an entrant, you can decide which entry route you want to take. Most of the times, one is not aware of which registrations need to be done and what all business license need to start operations. We at Anakeen Business is always there to guide you regarding all these operations with our best work.

We advise you with the best form of structure & assist with all registrations & approvals required for the same. When the office-project arrives, we assist with sourcing or vendor development, and also advise on market prevalent terms.

A capable entrant who possesses enough potential can initiate his business at any time in numerous forms on the basis of their comfort zones to initiate the whole complex procedures.

Given below is a list of numerous types of corporate or non-corporate entities from where an entrant can begin his business. Having advised the best form of structure & assisting with all registrations & approvals required for the same, we assist with sourcing or vendor development while the office/project arrives– forming Joint Ventures, advising on market prevalent terms & conditions. We negotiate best for our client keeping in mind their interests & long term relationships.

We do help investors with their office/location searches. Additionally, we assist you with every executive searches. Apart from this, all the policies that deal with HR, we do aid budding investors in implementing them on the behalf of company. We are also equipped to formulate & manage HR, Admin & Finance manual. The business development becomes much more efficient and seamless with Anakeen Business as it helps you in regular management reporting that ensures business in a long run.

Indian rules & regulations allow following forms of entities to operate & do business in/with India.

Setting up a non-corporate entity

Non-corporate entities are the ones which where the business wishes to just test waters in the start and wishes to have the office for market development. Examples are as following:

Liaison office: A liaison or a representative office needs approval by Reserve Bank of India. It can undertake liaison activities on its company’s behalf.

Office: In India, there is an option in front of the foreign companies and that is they can freely operate their business from their branch office post obtaining specific approval from the Reserve Bank of India.

Project office: In case, if a foreign company is subjected to execute a project in India in collaboration with any Indian organization then they may set up their office without any approval from Reserve Bank of India. However, they shall be subjected to submit prescribed reporting concordance. As applicable in case of a branch office, a project office is treated as an extension of foreign company and is taxed at the rate applicable to foreign companies.

Setting up a corporate entity

Once it is decided that one has to enter India and start transacting business on its own, one has to get into the legal structure of doing the same. Following are the structures possible.

Wholly owned subsidiary: Numerous foreign companies are allowed to set up wholly owned subsidiary companies in India in forms of private organizations that are subjected to FDI guidelines. Such companies do possesses maximum flexibility to conduct business in India when compared with a liaison or branch office and has following salient features:
•    Repatriation of dividends is allowed without approvals
•    Funding can be done via equity, debt (foreign as well as local) and internal accruals
•    Indian transfer pricing regulations apply

Joint Venture with Indian partner: Foreign companies are permitted to set up joint ventures with Indian or foreign companies in India. There are no separate laws for joint ventures in India and laws governing domestics companies apply equally to joint ventures.
Foreign Institutional Investors: In the financial markets of India, like, pension funds, mutual funds, investment trusts and asset management companies or their PoA holders, there are many Foreign Institutional Investors or FII’s who can invest in. FII’s can invest in all securities in primary and secondary markets including equity and other tools of an organization that are already listed or about to be listed in the stock exchange of India.

Balancing costing& compliance structures along with the generation of business is something what we at Anakeen Business are particularly proud of. We do not allow unstructuredor anypending compliances that may hamper business growth. Get in touch with Anakeen Business today and get the structures corrected for entering into India.

Entity Incorporation

A business needs a power-packed innovative idea and a bit of finance for its inception or expansion. If you have finally made up your mind that you desire to initiate selling products or services among people, then you shall need to work over a new technology platform, with amazing ideologies. Apart from this, it is indispensable to have appropriate legal advices too for better startup and development of an organization.

This becomes even more critical when you wish to expand geographically which is quite alien as well as a complex form of marketing in India. In such cases, you would be having various interactions with numerous stakeholders. For instance, the government, customers, vendors, partners and many more are also included in this list. Agreements along with various stakeholders are one of the most crucial part of any business as it assists in setting up of expectations between the parties when it comes to type, duration of services, quality of products or services, terms related to cost and payments if it is unplanned.

On a broad categorization of agreements, it can be classified into two portions. One, deals with the fact that what are the deliverables for the parties getting in an agreement and other one deals with various penalties that may come across in case, agreed points aren’t delivered.

There are some aspects that need to be clearly stated in contracts, like warranties, IP, Confidentiality, Payment Terms, Termination Terms, and Indemnification.

Legal advice is also critical when it comes to incorporation.Registered office compliances, PAN/TAN compliances, Board Meetings compliances, and a list of compliances on other important matters will save you money, time and many anxious moments later on.

Advisory boards boost up the credibility of any start-up facilitate growth, increases the chances of success.

We at Anakeen Business:

Help you with Agreements’ Writing

Help you with Agreements’ Writing

Many businesses deal with others by the handshake. Handshake deals work well, but not for the whole or for long.The verbal contracts can create problems because in this type of contract, people lie, memories fade, and parties get change. Written Contract is always better than verbal contracts. A written contract is a proof of all the terms of your agreement which are documented.Written Contract saves money and strengthens a business relationship. The benefits of detailed, evident and well-written contract are enormous. We at Anakeen Business ensure that the legal agreements are drafted in a way to suit the organization’s policies while also taking into account the regulatory environment along with the interests of other parties as well.

Help you with vetting of agreements/documents from stakeholders

A legal contract is not only a piece of paper, but it protects one business entity with its rights. An agreement creates and finalizes all the terms and conditions that includes time limit, responsibilities, manners, and monetary issues etc. Every agreement consists of some rules and regulations and everyone has to follow. Some covenants are on documentation, termination, validity, definitions, dispute, non- disclosure, amendments, penal clause, time-period or other such matters.

Legal Vetting means, a careful examination of documents which is to be executed in terms of the law. There are many types of agreements included in this, like- supply agreement, service agreement, joint venture agreement, marketing agreement, and franchise agreement and many others.Always go for a legal vetting to save your loses. At Anakeen Business, we make sure that we cover all the aspects to protect the interests of the clients.

Help you with due diligence on paperwork for any asset like land/property being purchased

This is one of the most important aspects before purchasing a land/property. It is preferred to buy and invest directly on land. Due Diligence offers a buyer the freedom of choice, in terms of use of land, ownership chain, title to the property, layout, design, floor plan etc. One must go for due diligence before purchasing a piece of land or property.

Government Affairs

Before entering Indian market, any foreign company should be well aware of the Government policies. The investor should also seek updated governmental policies on various forums and find out all the relevant details.

As is well known fact that Government provides a lot of sops to the industry to develop particular ear marked areas be it geography, industry or a particular skill set. Also, many times, it also de-incentivizes if it wishes to curtail interest in particular geography which could be due to many reasons like environmental concerns, over dense geography or any other such reasons.

Of course, one has to align with Government policies to have that competitive edge in the business.

We at Anakeen are keenly tuned into Government incentives, policies, schemes & also what Government does not like. India is divided into many States & Union Territories. There are State Government schemes & there are Central Government schemes. We at Anakeen help you get best of both.

Apart from this, going through thorough governmental policies also gives broad information about the Indian market that includes highly profiting areas, its productivity, labor availability, investor competitors, etc. Now, at Anakeen Business, we make sure that legal and compliance professionals and Government affairs specialists monitor the environment for changes in the evolving of marketplace and deliver an update to its clients.

Legal Compliances and Government Affairs services include-

  • Picking up right Government policies for our benefit
  • Sharing information on impending regulatory actions with clients, if any
  • Participation in government- related activities and events through national entities
  • Monitoring of court decisions and legislation that trigger the notification to our customers of any changes needed
  • Allow companies to adopt solutions related to regulatory approval.

Office Space

Office Space

Business needs an office space to work effectively with each other. An effective workplace and office space go in a long way in attracting quality clients and manpower. Office space increases productivity, collaboration, and employs interaction. Your office space speaks your corporate identity and will give your business brand identity. It leads to professional development also. We at Anakeen Business offer a wide range of office solutions through our business working center that provides space to you where small or big teams can operate.

We help in defining need for office space and identifying office location that suits all stakeholders.

Recruitments

Recruitments

At ANAKEEN we know what profile of people you need to run your business enterprise. We have the experience of finding right executives and managers who have the experience, business knowledge, network, and ambition. We identify the leaders who have the right knowledge of business strategies and know how to work effectively within a multi-cultural business. We offer many related services like provision of employment contracts, the time-bound guarantee of replacement, training, issuance of offer letter and agreements, healthcare and health benefits.

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Marketing Research Process Steps 2019

marketing research process steps

India is currently one of the hottest destination to invest for the future. As an organization, if one has decided to invest in India, the next thing one should do is to understand the market or the industry one wishes to enter.

One should have complete understanding of what is there in store for a business. The research for this understanding should be thorough taking into account all the aspects of business. 

We at Anakeen Business Networks provide reliable data using valid research methods and authentic data sources. Our experienced team understands the market pretty well to give you usable information and advise you about the most effective strategy to enter into India.

As part of our Market research we will study data about companies, respective product segments, market players, and human resources. We will do a reality check of Market Size, do Competitors’ Analysis, do Sourcing Analysis, help identify Suppliers, do thorough Product Research, understand Pricing prevalent in the marketand study the impact of Regulatory Environment on the business or the industry

What is market research?

What is market research

A collaborative and organized processing of information that deals with the target market, consumers, and competitors in the industry including the collection of the data as well as its analysis is termed as market research.

It lays a base behind many success stories of an organization. Plus it can be used for achieving various targets varying from identifying a new market to new business.

Market research is such a tool that aids an entrepreneur while making their decisions according to systematic plans, evolving guesswork out of innovation and creation of ideas from the raw materials.

All this helps the entrepreneur to efficiently work and lead in a team.  Merchandises at different stages perform various market researches for numerous reasons.

Types of Market Research

Types of market research

There are two types of market research.

Primary Information/Research- The goal of primary research is to collect and analyze the data of current sales and effectiveness of current practices. This also gives information about your competition. Primary research will include

  • Online surveys
  • Interviews (telephonic/face-to-face)
  • Questionnaires by mail or online
  • Potential clients or customers
  • Working areas
  • Price information

Secondary Research- The goal of secondary research is to analyze the reports and study of government agencies, trade associations, and target segments.

Without understanding both parts of the market research the study will not be complete.

We at Anakeen Business Networks have a real-time interaction with industry stakeholders such as suppliers, distributors, retailers, potential buyers, government bodies among other stakeholders in our market exploration methodology.

Combined with desk research and interviews with relevant stakeholders of the industry, this market research helps to size up the market, find out business models operating in the industry, do a SWOT of the industry along with regulatory compliance’s.

We not only provide innovative solutions to your questions on competition but we also provide information on technical barriers, market opportunity, pricing, distribution channels, and the working business leads and partners.

Marketing Research Process Steps

For your business, what you do need is a perfect plan, working strategies, and a well-defined hierarchy.

1.INDUSTRY ANALYSIS

Few of the components that we at Anakeen Business Networks cover in our industry analysis are as below:

  • Market Size– There is two types of a market size which need to be understood – first, an addressable market and other, an available market. We help gauge the size of the addressable market & the size of available market, to assess the total revenue opportunity for your product or service, and check the availability of people.
  • Competitor Analysis- Competitor analysis gives you the information about your competitors on their strengths and weaknesses, their current market strategies, barriers they have created in the market. Anakeen Business Networks will then help you select an entry strategy to create your own niche in the market.
  • Sourcing Analysis – A regular & robust sourcing pipeline is very important for a business to thrive.  Anakeen Business Networks helps you with analysis of sourcing points to ensure maintenance of consistent supplies.
  • Suppliers Identification – This is the process in which any firm evaluates, identifies, and analyzes the terms of the contract with the suppliers. This process helps in reducing the cost and time to market, improves business quality, quality of products for any business. While selecting the suppliers, we make sure to keep these points in our minds, identify the potential in suppliers, and then draw up a shortlist of suppliers.
  • Product Research- Product Research provides the information on features of the product. It also helps the companies to understand what the customers want, their need.This will help you evaluate your idea for a new product and service. We at Anakeen Business Networks can help you with the product research to provide the feedback on the work ability of the product in the Indian market
  • Pricing- Pricing strategy takes into account the market conditions, ability to pay, manufacturing price, trade margins and input cost amongst others. Pricing is important to the marketers because it shows assessment of marketers of the value customers see in the product or service and are willing to pay for a service or product.Getting it right in the market first time is very important otherwise the product could lose the strategic advantage.
  • Regulatory Environment Analysis- The regulatory environment is now becoming the top most issue that can impact badly on your business. A large percentage of CEO’s end up spending more time with government officials and regulators. A small change in the environment can cause a huge change of fortune for the companies. We at Anakeen Business Networks have an experienced team that understand the regulatory & policy environment fully well and understand the triggers to help assess the future better.

With the holistic view on the industry provided by Anakeen Business Networks, you can move on to the next step of your decision making very confidently.

2. Entry Barriers

Barriers to entry is the difficulties and obstacles which make it difficult to enter a given market. The barriers can be –government regulations, technological issues, startup cost, or education and licensing requirements. We Anakeen Business Networks helps to crack these type of obstacles.

3. Location advantage taking into Account Govt. Schemes as Well   

Everyone wants an advantage of taking suitable location under Govt. schemes for his or her business. If a company selects a wrong location it may have inadequate access to workers, transportation, customers and so on. If the location comes under some Govt. Schemes it will be beneficial for the company.

The Location under Govt. schemes plays a significant role in company’s profit and success. There are so many benefits of taking location under Govt. schemes, some are- Easy to access funds, reduces cost, can also apply for government tenders, you can choose your investor, chance to meet other Entrepreneur and tax saving for investors.

Anakeen Business Networks does research beforehand and gives information about any Govt. Schemes which are already working schemes and are coming in future or are directly as well as indirectly related to your business.

4. Technical Trend

In this modern business world, if you are using technology for your business purpose then it is great. Technical tools and their rapid growth have had a great impact on professionals business. Today, AI is Artificial Intelligence or we can say machine intelligence which highlights the creation of intelligent machines which works as similar to humans.

Using machine you can speed up your process of doing work. This technology reduces the human efforts. Nowadays artificial intelligence used in Heavy industries, Banks and Financial System, Medical Science, Gaming Zone, Air Transport, and in many businesses.

This is the advanced technology which does not allow write code for any activity. We at Anakeen Business Networks, generate more leads of your business and remove the work pressure by using AI and provide you with the latest technology trends information.

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Benefits of GST in India

Benefits of Gst In India

The Goods and Service Tax (GST) was brought into force in July 2017 with the objective of bringing uniformity in the taxes on goods and services replacing multiple indirect taxes viz.

Excise Duty, Service Tax, VAT which were levied at different stages of the supply chain. GST is anticipated to be a positive move towards building a more transparent tax structure offering greater ease of doing business in India.

The system of mapping a corresponding input credit against taxes already paid is expected to reduce the end price of the product/service to the consumer and facilitating greater availability of cash for business operations.

Uniformity in taxes will also simplify the movement of goods across states in India – a great boost for businesses targeting pan-India presence. GST aims to remove the cascading effect of indirect taxes by simplifying and unifying tax systems.

The system will align India with international standards of Taxation easing out sales in global markets alongside reducing the costs associated with collecting multiple taxes- thus increasing government’s revenue collections.

This move is expected to benefit the government not only with greater revenues but also increasing voluntary registrations for GST.

There has been a 50% increase in the number of indirect tax payers in India. The complexity of tax compliance has also boiled down to filing through a single platform.  The Ministry of Finance revealed that 1 crore tax payers have been registered under total revenue collections under GST as of January 2018.

India GST advantage Anakeen Business Networks

Just as any a new system temporarily disrupts the existing equilibrium; the enforcement of GST has had its own impact on businesses due to lack of awareness of the rules, provisions and processes.

The introduction of GST during the course of the financial year created confusion in moving to the new system.

It also increased the cost of compliance (accounting software etc.) with changing rates on different goods in the short run.

The GST revenue which is shared with state governments has also resulting in loss of revenue for some state governments.

However, the GDP growth rate of 6.3% in the second quarter of the current financial year signals a recovery from the three-year low of 5.7% in the first quarter.

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Defence Sector of India – An Overview

Defence Sector of India - Anakeen Business Networks

 

Defence Sector of India has experienced a vast Growth in past 5 years. India has the third largest armed forces in the world which also reflects in its budget – ranked fourth after US, China and UK. This year, the government proposed a total budget allocation of INR 2,74,114 crores for FY 2018 which was up 6.2% from INR 2,58,589 crores allocated last year. Despite the increase in allocation, the growth of capital expenditure for the year stood at 0.3% as a significant share of the pool went towards funding revenue expenses that have grown 8.83% from previous year. The table below highlights how the defence budget is broken into sub-categories and how these numbers have changed over the years.

Particulars (INR cr)FY14FY15FY16FY17FY18
Defence Budget            2,03,449.00            2,22,370.00            2,30,125.00            2,58,589.00            2,74,114.00
Growth (y-o-y)12.0%9.0%3.5%12.4%6.2%
Revenue Expenditure            1,24,799.00            1,40,404.00            1,48,561.00            1,72,401.00            1,87,626.00
Growth (y-o-y)12.15%7.70%5.81%16.05%8.83%
Share of Revenue Expenditure in Defence Budget61.27%60.01%64.54%66.67%68.44%
Capital Expenditure               78,872.23               81,965.20               81,564.17               86,188.09               86,488.01
Growth (y-o-y)11.88%4%-0.49%5.67%0.30%
Share of Capital Expenditure

in Defence Budget

38.73%39.99%35.44%33.33%31.56%

DEFENCE SECTOR OF INDIA

A major share of defence related capital requirements are met by imports and has been a key area of interest for the government to work on import substitution by bringing world-class technology to India and making it locally.  Favourable government policies and frameworks for local manufacturing have taken shape over the years with foreign companies getting into strategic collaborations with Indian manufacturers.

Some of these foreign companies include Airbus (France), BAE India Systems (UK), Pilatus (Switzerland), Lockheed Martin (USA), Boeing India (USA), Raytheon (USA), Israel Aerospace Industries (Israel), Rafael Advanced Defense Systems Ltd. (Israel) and Dassault Aviation SA (France).

FDI Policy for Investing in Defence

  • 100% FDI in defence sector: Up to 49% under automatic route; FDI above 49%, through Government route where it is likely to result in access to modern technology.
  • The defence industry is subject to industrial licenses under the Industries (Development and Regulation) Act, 1951 and manufacturing of small arms ammunition under Arms Act , 1959
  • The requirement of single largest Indian ownership of 51% of equity removed.
  • A lock-in period of three years on equity transfer has been done-away with in FDI for defence.
  • FDI in the defence sector is subject to other security conditions.

 

Sector Policy

1. Procurement Policy:

  • The defence procurement is governed by the Defence Procurement Procedure (DPP 2016).
  • Latest revision of DPP was released in March 2016.

2. Offset Policy:

  • The key objective of the defence offset policy is to leverage capital acquisitions to develop the domestic defence industry. Mandatory offset requirements of a minimum of 30% for procurement of defence equipment in excess of USD 307.69 million have been envisaged.

3. Procedures for the Grant of Industrial Licenses have been streamlined:

  • The initial validity period of industrial licenses has been increased from 3 years to 15 years with a provision to grant extension for a period of 3 years.
  • Guidelines for the extension of validity of industrial licenses have been issued.
  • Partial commencement of production is treated as commencement of production of all the items included in the license.

According to a leading newspaper, the government seeks to make India self-reliance by indigenization and technology upgradation in partnership with foreign companies.

 

The government identified 12 military platforms and weapons systems for production in India to achieve the aim of “self-reliance”.

They are fighter aircraft, medium lift and utility helicopters, warships, land combat vehicles, missile systems, gun systems, small arms, ammunition and explosives, surveillance systems, electronic warfare (EW) systems.

Despite efforts on making defense equipment available in India with International collaborations and support, we still lag behind significantly due to shortage and delays in acquisition of weapons as sited in a news report published by Economic Times. The army needs basic items like assault rifles as well as high-end anti-aircraft missile systems. There are enormous delays in the acquisition processes for these. There’s also a concern about ammunition supplies. Army insiders said at the current levels of supply, India can sustain an all-fronts war for just four days. New orders have been issued and India should be in a far better position, they said.

Interestingly, six of the top 10 largest arms importers in the period 2011-15 are in Asia and Oceania.

India tops the list with 14 per cent of global arms imports. China ranks second with 4.7 per cent, Australia (3.6 per cent), Pakistan (3.3 per cent), Vietnam (2.9 per cent) and South Korea (2.6 per cent).

“A major reason for the high level of imports is that India’s arms industry has so far largely failed to produce competitive indigenously-designed weapons,” it claimed.

The 10 largest importers of major arms and their main suppliers, 2013–17

10 Largest Importers of Arms & Suppliers - Anakeen

Note: Percentage of total is rounded to 1 decimal place (except for percentages over 10 which are rounded to whole numbers).

References:

 

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Current Indian Economy Overview

Indian Economy - Anakeen Business Networks

Good news is underway for Indian Economy as India has emerged as the fastest growing major economy in the world as per the Central Statistics Organisation (CSO) and International Monetary Fund (IMF) and further, as the short term disruptions caused by major reforms such as the Goods and Services Tax (GST) and demonetization recede, the economy is on the rebound and is likely to achieve higher growth targets.

India’s GDP is estimated to have increased 6.6 per cent in 2017-18 and is expected to grow 7.3 per cent in 2018-19. India’s gross domestic product (GDP) at constant prices grew by 7.2 per cent in September-December 2017 quarter as per the Central Statistics Organisation (CSO).

Sectoral Growth : Overview

According to the CSO, sectors that are expected to grow at a higher pace in FY 2018 relative to the advance estimates include mining, quarrying, manufacturing, construction, trade hotels, financial, real estate and professional services.

The agricultural sector registered moderate growth as erratic monsoon in several parts and flooding in some states impacted performance. The economy saw high inflation during October 2017 owing to elevated food prices. Going forward, this is likely to be contained on account of a good harvest and favourable monsoons.

Industrial growth accelerated sharply during the second quarter of FY 2018 and jumped to 6.9% from 1.5% in the previous quarter, on account of a sharp increase in manufacturing and electricity, gas, water supply and utility services. Manufacturing registered an impressive growth at 7% in 2QFY18 as compared to 1.2% posted in the first quarter.

Services sector grew only marginally at 6.6% in the second quarter as compared to 7.8% in the previous quarter.

The strong emphasis on ease of doing business, where India has improved 42 ranks has now impact on the ground. Starting a business, paying taxes, trade facilitation and obtaining permits are being emphatically taken up. CII highlighted that with active participation of state governments, a facilitative investment climate is evolving. India has retained its position as the third largest startup base in the world with over 4,750 technology startups, with about 1,400 new start-ups being founded in 2016, according to a report by NASSCOM.

graph - Indian Economy - Anakeen Business Networks

Source: CII

Union Budget 2018 – 19 : Policies to Uplift the Economy

  • Agriculture Sector– The government is committed towards doubling the farmers’ income by 2022. A total of Rs 14.34 lakh crore will be spent for creation of livelihood and infrastructure in rural areas.
  • Health and Education – Budgeted expenditure on health, education and social protection for 2018-19 is Rs 1.38 lakh crore which is expected to increase by Rs 15,000 crore. The world’s largest government funded health care programme will be launched which will cover over 10 million poor families with a coverage of up to Rs 5 lakh.
  • Employment – As per an independent study conducted, over 7 million formal jobs will be created in the country during 2018-19. The Government of India will contribute 12 per cent of the wages of the new employees in the Employees’ Provident Fund for all the sectors in the next three years.
  • Infrastructure – Investments in excess of Rs 50 lakh crore are required in the country’s infrastructure to increase the growth of GDP and connect and integrate country’s transport network. Budgetary allocation for infrastructure is set at Rs 5.97 lakh crore for 2018-19.

Challenges

A FY 2018 budget skewed to benefit rural incomes should also boost private consumption. Nonetheless, risks of fiscal slippage, concerns over India’s banking sector and higher oil prices cloud prospect.

The World Bank said key risks to India are domestic in nature such as setbacks to reforms to resolve corporate and financial sector balance sheet deterioration and debt write-offs for farmers. “Corporate debt overhangs and high levels of non-performing loans have been long-standing concerns in some countries (e.g. Bangladesh, India). Setbacks in efforts to resolve these domestic bottlenecks would continue to weigh on investment, and more broadly on medium-term growth prospects in the region,” it added.  The World Bank said strong private consumption and services are expected to continue to support economic activity.

Inflationary pressures also remain a concern. Though food prices are likely to be contained on account of favourable monsoons, caution must be exercised as upside risks still remain in the form of implementation of farm loan waiver and 7th Pay Commission hand-outs.

The economy benefitted from increased foreign inflows during the latter half of 2017. While this is good news, efforts to contain further appreciation of the rupee should be in place as further strengthening may affect exports and job creation.

Other challenges for the economy include addressing infrastructural bottlenecks in the agricultural sector, investment in human resources to leverage the demographic dividend, increasing expenditure on education and healthcare sectors, and social security provision for the unorganized sector.

On an OPTIMISTC View

Inspite of facing so many challenges the economic visage is not so bleak as they say every cloud has a silver lining so is the view point of the experts regarding future of Indian economy.

With on-going reforms that are beginning to positively impact the economy, CII is optimistic about Indian growth prospects in 2018. At the same time, policymakers need to be watchful and address the current macroeconomic challenges for a sustainable and fruitful recovery.

“In all likelihood, India is going to register higher growth rate than other major emerging market economies in the next decade. So, I wouldn’t focus on the short-term numbers. I would look at the big picture for India and big picture is telling us that it has enormous potential,” Ayhan Kose, director, development prospects group, World Bank, told PTI in an interview.

India is expected to be the third largest consumer economy as its consumption may triple to US$ 4 trillion by 2025, owing to shift in consumer behaviour and expenditure pattern, according to a Boston Consulting Group (BCG) report; and is estimated to surpass USA to become the second largest economy in terms of purchasing power parity (PPP) by the year 2040, according to a report by PricewaterhouseCoopers.

References : IBEF, CII, News reports.

 

 

 

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India breaks into top 100 again in Modi era! After Ease of Doing Business, it is UN’s E-Government index

After breaking into top 100 on the World Bank’s Ease of Doing Business Index under the Narendra Modi era last October, India has marked a similar success on United Nation’s E-Government Index.

After breaking into top 100 on the World Bank’s Ease of Doing Business Index under the Narendra Modi era last October, India has marked a similar success on United Nation’s E-Government Index, jumping 22 ranks in last four years and 11 ranks in last two years. India, which was ranked 118 in 2014, is now at 96th rank on the index, which maps how digital technologies and innovations are impacting the public sector and changing people’s everyday lives.

The survey, released by the United Nations every two years, noted that India has scored 100% in the first stage of the E-Participation sub-index, followed by 95.65% in the second stage and 90.91% in the third stage. The overall score of 0.9551 on the E-Participation sub-index has put India among top 15 countries in the list of 193 counties surveyed. In this category, India has emerged as sub-region leader. Denmark is the world leader, both on E-Government index and E-Participation sub-index.

While India scores well on Online Services sub-index as well with a score of 0.9514, it ranks poorly on Telecommunication Infrastructure Index with a mere score of 0.20091. On Human Capital Index as well, India is far below the world average of 0.6627. India’s score on this index is just 0.5484, barely touching the regional index.

Nevertheless, an improvement of 22 ranks is indeed a big shot in the arm of Prime Minister Narendra Modi who has been extremely vocal about digitizing India. In October 2017, India’s leapfrog jump on the World Bank’s Ease of Doing Business also helped the country to gain significance on world platforms, as a result of which rating agency Moody’s upgraded sovereign rating Baa2 from Baa3 after a gap of 14 years.

 

Source: Article taken from financialexpress.com

 

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Agricultural Sector of India

Agricultural Sector of India has made a lot of progress since independence in terms of growth in output, yields and area under many crops. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution.

 

Agriculture sector continues to be the mainstay of the Indian economy. Agriculture is the only means of living for almost two-thirds of the employed class in India. India depends heavily on the agriculture sector, especially on the food production unit after the 1960 crisis in food sector. Since then, India has put a lot of effort to be self-sufficient in the food production and this endeavor of India has led to the Green Revolution. As agriculture has backward and forward linkages with other economic sectors, changes in agricultural performance have a multiplier effect on the entire economy.

Agricultural Growth

India has made a lot of progress in agriculture since independence in terms of growth in output, yields and area under many crops. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution. India has been the world’s largest producer of milk for the last two decades and contributes 19 per cent of the world’s total milk production.

India is emerging as the export hub of instant coffee which has led to exports of coffee increase 17 per cent in calendar year 2017 to reach US$ 958.80 million. Tea exports from India reached a 36 year high of 240.68 million kgs in CY 2017.

Agricultural export constitutes 10 per cent of the country’s exports and is the fourth-largest exported principal commodity. Agricultural exports from India reached US$ 28.09 billion during April 2017-January 2018 with exports of basmati, buffalo meat reaching US$ 6.19 billion and US$ 6.59 billion, respectively. (Source : IBEF, CSO, Ministry of Commerce).

 

GDP From Agriculture in India averaged 4052.74 INR Billion from 2011 until 2018, reaching an all time high of 5666.82 INR Billion in the fourth quarter of 2017 and a record low of 2690.74 INR Billion in the third quarter of 2011.

Investment is one of the crucial factors determining the growth rate of agricultural sector. The government plays a very significant role in boosting agricultural growth through its increased investment in this field as also inducing the private investment in agriculture.

According to the Department of Industrial Policy and Promotion (DIPP), the Indian agricultural services and agricultural machinery sectors have cumulatively attracted Foreign Direct Investment (FDI) equity inflow of about US$ 2.02 billion and US$ 466.31 million, respectively, during April 2000 to December 2017. The food processing sector attracted FDI of US$ 8.37 billion in the same period.

In January 2018, India Agri Business Fund II (IABF-II), co-sponsored by Rabobank, the UK’s CDC Group and Asian Development Bank (ADB), made an investment worth US$ 10 million for a minority stake in Global Gourmet Pvt Ltd, a frozen food products exporting company.

Challenges Still Existing

Due to intensive involvement of labour in different farm operations, the cost of production of many crops is quite high. Human power availability in agriculture also increased from about 0.043KW/ ha in 1960-61 to about 0.077 KW/ ha in 2014-15. However, as compared to tractor growth, increase in human power in agriculture is quite slow.

There is a need to innovate custom service or a rental model by institutionalisation for high cost farm machinery such as combine harvester, sugarcane harvester, potato combine, paddy transplanter, laser guided land leveller, rotavator etc. to reduce the cost of operation and it can be adopted by private players or state or central organisation in major production hubs.

According to the World Bank estimates, half of the Indian population would be urban by the year 2050. It is estimated that percentage of agricultural workers in total work force would drop to 25.7 per cent by 2050 from 58.2 per cent in 2001. Thus, there is a need to enhance the level of farm mechanization in the country.

India has the capacity to produce the food grains which can make vast difference in Indian Economy. To achieve targeted mark by the government it needs to provide support in case of land, bank loans and other machinery to the small farmers along with the big farmers with this we can expect some improvement in Indian economy.

Irrigation is the most important agricultural input in a tropical monsoon country like India where rainfall is uncertain, unreliable and erratic India cannot achieve sustained progress in agriculture unless and until more than half of the cropped area is brought under assured irrigation.

Government Reforms

 Economic Survey indicated that the government was keen on doubling farmers’ income by 2022, for which it has launched several new initiatives that encompass activities from seed to marketing.
Credit from institutional sources will complement all such government initiatives like Soil Health Card, Input Management, Per Drop More Crop in Pradhan Mantri Krishi Sinchai Yojana (PMKSY), PMFBY, e-Nam, etc, the survey said.
The Economic Survey has pointed that flagship project Jalyukta Shivar has yielded positive results and would be continued to make the remaining 6,000 villages out of a total 25,000 drought-free by 2019. In 2016-17, 5,291 villages were made water neutral with 1.51 lakh works with expenditure of Rs 2,235 crore. Whereas, the first phase of farm ponds with target of 1,12,311 has seen completion of 60,496 farm ponds.

With small and marginal farmers accounting for 78 per cent of the total 1.36 crore farmers, the state government has decided to extend the group farming projects across 40,913 villages. A group of 20 farmers with cumulative land holding not exceeding 100 acres would be provided subsidies up to Rs 1 crore for group farming.

According to the World Bank estimates, half of the Indian population would be urban by the year 2050. It is estimated that percentage of agricultural workers in total work force would drop to 25.7 per cent by 2050 from 58.2 per cent in 2001. Thus, there is a need to enhance the level of farm mechanisation in the country.

References : IBEF, Economic Times News Articles, Indian Express News Articles, tradingeconomies.com, CSO