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Brand Building Process 2019

Brand Building Process

These days, people generally run behind the branded products. This is something the most valuable asset that a company owns. According to a survey from Nielson, about 60% of people prefer branded products. However, have you ever thought that how difficult it is to make a particular product a brand? How much of efforts and time does it take to become a brand? We all know this fact that people love all those things that are out from a brand. But how will a budding entrepreneur travel his road of making his product and company a brand.

In this article, the experts from Anakeen Business are all set to help you this with all the different steps and procedures that you need to follow when you keep a desire of making your product a brand. However, Anakeen Business is one such India entry experts’ organization that helps you in making a success as well as a sustainable business entry in India. But before you get to know of the thorough process of brand building, you should be well aware of the term ‘brand’ lest you can define it in better terms and conditions.

What is a brand?

In simple and subtle terms, ‘brand’ is defined by the customer’s perception of your business and what you put forward right in front of them.

What is a brand

It is a consistent process and fro becoming a successful brand you need to be very specific as well as consistent in communicating with your target audiences and analyzing their experiences with your product. You should be very fair with your customers while many applications. These are as follows:

  • Environment (storefront or office)
  • Print, signage, packaging
  • Website & online advertising
  • Content marketing & social media
  • Sales & customer service

Now the brand building is absolutely neither a simple task nor it’s a job that happens overnight. It takes numerous weeks, months and sometimes years too. It absolutely needs a process to follow for reducing the time period of brand building. Apart from this, it is an ongoing sequence of efforts that can help you establish your brand. So, here are some of the tips and a complete procedure for all those people who want to make their product a brand.

Brand Building Procedure Includes:

1. Analyze Your Target Audience

Analyze Your Target Audience

The basic foundation lies when you are aware of this fact that who your actual customers are? Whose necessity is your product and what you can do for them? This is one of the most crucial jobs as it can help you know that who will use your product in the market industry and where you can focus on. Apart from this, you can’t be everything for everyone’s need. Right?

When you are focusing on building a brand, this can help you to focus you in the right direction. Craft your mission and message that you want to impart to meet the requirements of your customers. In other senses, I want to state that you need to be very specific. What you can do is to figure out the lifestyles and their behavioral approaches towards your product in the market.

It can also be said that you have to take out personal demographics of your customers. For example:

  • A single mom working from home.
  • Tech-savvy adopters at an early age.
  • College students who study abroad.
  • An executive recruiting professional.

Make a clear picture of your consumers. Afterward, you need to learn that how to make it an identity that your target audience can understand and relate to. You should also realize that the competitiveness can narrow down your audience focus while you are in process of branding. This will help you ensure that the message of your brand becomes crystal clear to your audiences.

Working closely on the research that deals with the analysis of your customers are a healthy exercise for your mind as it can help you as well as benefit you in many applications of your business processes. Specifically, it can aid you in making marketing efforts. What all you need here is the overall integration of all those constructively product consuming people. For instance, you need the correct person who can consume your content, click on your ads opt for your email lists, etc.

Determining the right audience for yourself will help you with overall digital marketing and brand marketing strategies. Henceforth, it is considered to be the very first step for any budding entrepreneur who keeps a desire to make his business make a big hit as soon as possible.

2. Establish A Brand Mission Statement

Establish A Brand Mission Statement

Are you are still unaware of the mission of your business? In case, your answer is no to this, then you need to think and rethink to tailor it in a well-organized manner and make it clear to yourself of what you and your company is passionate about.

Now, before you go ahead with your brand building process, you need to gather the trust of your target customers. You need to analyze that what is the real value of your business is and what profit it can offer you.

In other terms, a mission statement can be defined as a purpose for your company’s existence. It will also aid you with various aspects of your brand building strategies.

You should be specific at every step. You need to finalize everything right from the very beginning, like, from your logo to your tagline and voice messages Apart from this, your mission should be reflected in your personality.

The company has to build a reputation and thereafter the brand. Your company should be able to increase the targets in order to accommodate everyone. Keep your start at a low level with your company’s own branding and make sure of yourself that you are able to reach out to audiences. This will help you with as many as the engagement of people in your business. With time, your brand can get the deserved loyalty and it can amplify to new horizons.

3. Research Your Brands With Your Industry Circle

Always remember that you should never copy exactly what other brands are doing in your industry. And not only this, but you also need to be aware of the fact that what they are doing. In other words, it can be concluded that you should know what your competitors are doing that includes their successful as well as failed decisions but you don’t have to exactly copy them by taking same steps in your business. You should aim to differentiate yourself from your competitors to demolish the competition between you and them. By this technique, you will flourish as a game-changer business personality in your industry. Keep a strong convincing power lest you can convince your customers to buy your product. You should be presentable up to a mark like you aren’t asking them to purchase the product but you. It all depends that how effectively you can touch the nerves of your customers and how effectively you can attract them to yourself. Therefore, it’s ultimately you, who can and who has to make changes.

Always keep in mind that you have to make a brand stand out and then find out numerous ways of doing the same. Don’t you ever try to skip this step in the procedure of brand building? Thoroughly go through the research of your main competitors or the remarkable brands. Analyze that how their successful decisions and failed attempts have made them grow in the industry effectively. Also, think of all the factors that have gone wrong on their way to success.

For an effective brand name, it is necessary that your customers should recognize you and remember. Otherwise, there are many brands that exist in the market, however, a very few are able to make their own cognizance. So, keep it simple and easy to understand for the people who you desire to target.

•    Create a broad spreadsheet of your competitors in your research

Instigate things by creating a complete spreadsheet of all your competitors in your research process.  You are absolutely free to use any technical tool for this purpose. Now, whether it can be Google sheets, Excels or just hardcopy, i.e., just your notebook. It can prove out to be really fruitful for you as it can help in the decision-making process. Once you are done with that, then there comes the time when you need to do a minor but intense mental exercise which will surely help you in flourishing your business and making it a brand.

Following are some of the questions that you may need to ask yourself:

  1. Are your competitors are consistently working towards messaging and making a visual identity in front of their customers across various channels?
  2. What is the quality of the products or services of your competitor?
  3. Are there any reviews of customers on your competitors’ social media pages? If yes, then read them and analyze whether it is in a positive or negative sense.
  4. In what manners your competitors market their business? Is it online or offline? Check and analyze their decision-making process.

4. Outline The Key Qualities And Benefits Of Your Brand Offers

Generally, there exist some of the business tycoons who keep their budgets and resources in a surplus amount that helps them to keep a command in their industry. This makes them different from others as well as a master in their own field. Always remember that your product and services completely belong you. This is all because; you need to go really deep down to figure out what your product offers that should be offered by no one else. In other words, it should be different from the rest of your competitors. Or else, it can also be said that your product and services should be unique that will help you to focus on the qualities that will benefit in making your company’s branding different from others.

Outline The Key Qualities And Benefits Of Your Brand Offers

Let me assume that you are already done with analyzing your target audience and once you have already chosen them, then give them a reason so as to why they should go for your products and services. Don’t miss this chance to attract your customers.

It is an indispensable part that this is not just a laundry list that you can do things anytime. You need to list all the features of your products or services that you are likely to offer to your target audience. Always think that how you will provide the value that improves customers’ lives.

Some of the examples that are included in this list are as follows:

  • The customer’s services should be transparent.
  • You need to improve the productivity of the support system.
  • There should be more transparent as well as authentic customers’ services.
  • It is a better way to support productivity.
  • It also helps in reducing costs which is affordable to the customers.
  • It saves time on daily tasks.

5. Create A Brand Logo And A Tagline

Creating a brand is no less than a winning a war in such a market industry like India has. And the support system like Anakeen Business helps you in making your jobs done with an ease and on time.  However, when you think of how to build brands, visuals are the most important part that affects the most. Apart from this, visuals are the very first thing that strikes in the minds of any particular customer. Henceforth, it is a crucial part that the visuals of your products should be very influential.

Now, once you have entered the market industry like India has, with the help of best experts at Anakeen Business. Then, what becomes most important for you is to create a logo for your brand and a perfect tagline that defines your product and services uncannily.  The creation of a logo is also one of all the crucial tasks because of it the only thing that will appear and relate to your business as well. It proves out to be your identity, calling card as well as visual recognition too. Henceforth, it is advised to invest some good time and money to create something magical and influential that possesses a potential to attract your target customers. I can assure you that investing into it will never go worthless for your business rather than it will flourish and polish you as an identity.

In case you are confused about the right person who can help you with the logo and tagline, then you have three options from which you can choose. You can go for hiring a professional designer or a creative agency or else, you can go ahead with a digital marketing agency like DigiDZN.

DigiDZN is one most appealing digital marketing agency that can help you overcome all the hindrances that you may encounter. Apart from this, you can get an amazing team of designers and creative professionals who possess a capability of creating magic in the logo of your brand as well as promote your products and services with the help of amazing creative writers who can offer you effective taglines. All these efforts in investing in logo and branding can help you stand differently among the crowd of numerous business tycoons. The expertise solutions can assist you in getting a unique, timeless and remarkable position.

A team of designers can also help you with the development of the brand guidelines that can ensure consistency in the application of logo and related colour palette. What becomes more important at this note is to include the following things in your branding technique to make it unique and eye-catching too.

They can be mentioned as:

  • Size of the logo and its perfect placement.
  • Colour palette should be attractive.
  • Typography and fonts need to be eye-catching.
  • Iconography
  • Photography or the size and style of the image should be perfect.
  • Web elements should also be included in it.

6. Form Your Brand Voice

Form Your Brand Voice

Your voice is the ultimate part and is the ultimate voice of your product and services. It can be understood as you can never get a cognizance until or unless you shout it aloud to your target customers. Your voice is completely dependent on what your mission is, who your audiences are and in which industry are you making entry into. Henceforth, it becomes an indispensable part of your business to communicate with your customers and know how they are responding and form your brand voice. Is it the way you want them to respond or in some other way it is going ahead. It’s all and only you who has to manage everything.

A brand voice can be of any type. This can be followings:

  • Professional
  • Friendly
  • Service-Oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

There are endless adjectives and possibilities that can help you make your product a brand. This all can help you connect with many people that are under the circle of your target audiences.

These are some of the ways by which you can transform your business of products and services into a brand. However, Anakeen Business is always there to help you out at every single step in your business to let you establish yourself in the Indian market.

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Market Entry Strategies For India

Market Entry Strategies For India

India entry market strategy needs to be very specific for making bigger changes in the shortest span of time. All this needs to be pre-planned with the help of a perfect partner who can help you out in solving all the hindrances of your business startup. Anakeen Business is one such partner that helps all the budding entrepreneurs to enter the market industry of India safely as well as effectively.

Here are some best-ever tips from the experts of the Anakeen Business where business starters can get a brief idea on the strategies that they will need for marking their market entry in India. These are as follows:

 Finding Partners And Agents:

Finding Partners And Agents

In case you are new in the market industry of India, then you surely need to resolve some issues that are related to the sales channel, distribution and marketing practices, pricing, labeling and the protection of intellectual properties. However, these problems can be solved at the earliest stage of your business by finding the right partners and agents like Anakeen Business. Such people are effective at ensuring relationships and personal meetings with productive and potential people. This is highly recommended if to all those who wish to make a profit in India with an established and sustainable business.

Market Entry Considerations:

There are many factors that should be considered prior to entering the Indian market industry. This is indispensable too as it makes you sure about the value of your product and the future of your business. Henceforth, some of the points for every market entrant in India are as follows:

Understanding Of Diversifying Market:

One should analyze the market where he/she want to enter. In the case of India, the market is really diversifying and strategies towards specific regions and income groups need to be classified at the very beginning.

Crafting Offerings:

Post analyzing the market, your target customers on the basis of regions and income groups, you need to think and research better of what your products can offer to them.  However, this all depends on how and what you can gain as a profit of your business.

Consider the Large informal Sector:

You need to include all the informal sectors as well in your planning regarding your product as it can help you in engaging more and more people as your target customers.

Approach The Market Consistently:

Approach The Market Consistently

Here, once, you have decided that you want to make your business flourish in India, then you need to approach the market at a consistent rate. A single miss can make miss your golden opportunity.

Obtain Mandatory License:

Obtain Mandatory License

Make sure that you are all done with the licensing and approval procedures as this can help you skip all the issues that are related to legalization, rules, and regulations.

 Understanding Of Indian Import Procedures:

You should be very clear about the norms and laws that are related to the importation. This is an important step for the first time exports to India. Proper documentation and their thorough understanding can help you ensure smooth entry of products in the Indian market.

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Tips For Better Indian Marketing Entry Strategy

Indian Marketing Entry Strategy

India is considered to be such a country which is the second most populous in terms of market industry. But in spite of being most populous, it becomes very difficult to enter in the market. This is because; there is a huge competition among various business tycoons. Now whether it be a small business owner or a big one, the rich market of India has raised the level of difficulty of getting entered in the market. But once, you get in touch with Anakeen Business, it will become more easy for you to get into this market and make it big in a short span of time. Being an expert of Indian market industry, extremely talented professionals are efficient enough to help you escape all the hindrances that may not let you enter.

By the way, in this article, here are a few tips from Anakeen Business experts that can help you achieve your goal by making fewer efforts.

1.    Find The Right Partner:

India is considered to be such a country which is the second most populous in terms of market industry. But in spite of being most populous, it becomes very difficult to enter in the market. This is because; there is a huge competition among various business tycoons. Now whether it be a small business owner or a big one, the rich market of India has raised the level of difficulty of getting entered in the market. But once, you get in touch with Anakeen Business, it will become more easy for you to get into this market and make it big in a short span of time. Being an expert of Indian market industry, extremely talented professionals are efficient enough to help you escape all the hindrances that may not let you enter. By the way, in this article, here are a few tips from Anakeen Business experts that can help you achieve your goal by making fewer efforts. 1. Find The Right Partner: India has made its rank on the seventh position in terms of largest economy in terms of GDP. Apart from this fact, it consists of 1.3 billion people who are residing in this country. Along with this much amount of people, and as said, due to so much of competition, it has become really very difficult for the small business starter to make it big in such a complex market. Henceforth, the Indian companies and even those companies who are from abroad find it a tiresome job to enter and flourish better. All those business starters who have already made a determined mindset and less exposure to international markets regarding their startups might find some space in this commercial industry. In such an environment, it becomes quite dispensable to find the right partner at the right time. This is because; it helps in navigating the complexities of the local business environment for a new entrant in the market. However, you can get in touch with Anakeen Business for making your hurdles come down on a low level. A local partner like Anakeen Business can aid you in valuable market insights on competition, regulation and various issues. Apart from this, they can also help you out in creating a network of people where you will be able to reach your target clients without making much investment. 2. Localize Your Product: India is such a country which is immensely vast and diverse as well. There are many different identities, languages, cultures as well as religions too. Henceforth, somewhere or somehow, this becomes an important task to avoid such an ideology that the local practices consumer behavior will be the same. As a matter of fact, this important to note that in such a vast country like India, the choices and ideologies may vary along with the varying diversities of varying regions. As mentioned above about the way the pluralistic and multilingual society of India exists, there can’t be one single solution to all approaches. In other words, what you need to do is to understand your people or your target customers where you want to enter. Localize your products to make them useful for your target audiences. And not only this, you need to make your product a necessity for them lest they can’t go anywhere else except you. 3. Analyze The Sensitivity Of Level Of Prices: Those who want to enter in the market of India need to understand the Indian market from the lowest levels. This will also assist them in making up their strategy correctly in terms of analyzing the right price for their product. Apart from this, it will help them in targeting and engaging all the low as well as the middle-class population of the nation. Even with the consistently growing economy of the country, this fact can never be denied that the middle-class society of the country is still a low middle-income economy. Around $2,000 is the per capita income and a huge population is residing in India is below the poverty line. As the government has somehow or somewhere failed to provide relevant education and healthcare coverage to one and all, the majority of people has to pay for such needs right from their own part of income. Also, post all these factors that are affecting the pockets of every middle-class family, there is hardly any money left afterward for fulfilling desires that are not necessities. Henceforth, it is important to understand the pricing levels and how it can affect people. You should also know that the market price sensitivity has made people use their money right according to their needs as well as judiciously. 4. Enter In India For Long-Term Growth & Not For Bucks Too Early: If you keep a desire of entering in India just for making bucks as earliest as possible, then you need to think about it twice. As mentioned about the level of pricing and their subsequent effects over the middle-class people, you need to keep patience for making your business a big deal. Apart from this, India is surely not that country where you can expect for quick gains. You can effectively run your business in India in a long run too. After all, you will be getting a huge market industry with about 1.3 billion people that consist about 400 million people who are middle-class consumers. It has its share of challenges that you may encounter when it comes to market entry. Unlike many other countries, India is a huge and an attractive opportunity where there is no inadequacy of competition. However, you need to analyze of the fact that you will meet those companies too that are looking for the market share and they may compromise on the short-term profit for establishing in the market even more strongly. Apart from the complexity of the market industry of India, it takes some time for the companies to analyze the atmosphere and create the right strategy for your startup. So, these were some of the tips that were offered by the talented experts of Anakeen Business for all the budding entrepreneurs. This will surely help you in making their entry in the market industry of India firm and sustainable.

India has made its rank on the seventh position in terms of largest economy in terms of GDP. Apart from this fact, it consists of 1.3 billion people who are residing in this country. Along with this much amount of people, and as said, due to so much of competition, it has become really very difficult for the small business starter to make it big in such a complex market. Henceforth, the Indian companies and even those companies who are from abroad find it a tiresome job to enter and flourish better.  All those business starters who have already made a determined mindset and less exposure to international markets regarding their startups might find some space in this commercial industry. In such an environment, it becomes quite dispensable to find the right partner at the right time. This is because; it helps in navigating the complexities of the local business environment for a new entrant in the market. However, you can get in touch with Anakeen Business for making your hurdles come down on a low level. A local partner like Anakeen Business can aid you in valuable market insights on competition, regulation and various issues. Apart from this, they can also help you out in creating a network of people where you will be able to reach your target clients without making much investment.

2.    Localize Your Product:

India is such a country which is immensely vast and diverse as well. There are many different identities, languages, cultures as well as religions too. Henceforth, somewhere or somehow, this becomes an important task to avoid such an ideology that the local practices consumer behavior will be the same.  As a matter of fact, this important to note that in such a vast country like India, the choices and ideologies may vary along with the varying diversities of varying regions.

As mentioned above about the way the pluralistic and multilingual society of India exists, there can’t be one single solution to all approaches. In other words, what you need to do is to understand your people or your target customers where you want to enter. Localize your products to make them useful for your target audiences. And not only this, you need to make your product a necessity for them lest they can’t go anywhere else except you.

3.    Analyze The Sensitivity Of Level Of Prices:

Analyze The Sensitivity Of Level Of Prices

Those who want to enter in the market of India need to understand the Indian market from the lowest levels. This will also assist them in making up their strategy correctly in terms of analyzing the right price for their product. Apart from this, it will help them in targeting and engaging all the low as well as the middle-class population of the nation. Even with the consistently growing economy of the country, this fact can never be denied that the middle-class society of the country is still a low middle-income economy.  Around $2,000 is the per capita income and a huge population is residing in India is below the poverty line.

As the government has somehow or somewhere failed to provide relevant education and healthcare coverage to one and all, the majority of people has to pay for such needs right from their own part of income. Also, post all these factors that are affecting the pockets of every middle-class family, there is hardly any money left afterward for fulfilling desires that are not necessities. Henceforth, it is important to understand the pricing levels and how it can affect people. You should also know that the market price sensitivity has made people use their money right according to their needs as well as judiciously.

4.    Enter In India For Long-Term Growth & Not For Bucks Too Early:

Enter In India For Long-Term Growth & Not For Bucks Too Early

If you keep a desire of entering in India just for making bucks as earliest as possible, then you need to think about it twice. As mentioned about the level of pricing and their subsequent effects over the middle-class people, you need to keep patience for making your business a big deal. Apart from this, India is surely not that country where you can expect for quick gains. You can effectively run your business in India in a long run too. After all, you will be getting a huge market industry with about 1.3 billion people that consist about 400 million people who are middle-class consumers. It has its share of challenges that you may encounter when it comes to market entry.

Unlike many other countries, India is a huge and an attractive opportunity where there is no inadequacy of competition. However, you need to analyze of the fact that you will meet those companies too that are looking for the market share and they may compromise on the short-term profit for establishing in the market even more strongly. Apart from the complexity of the market industry of India, it takes some time for the companies to analyze the atmosphere and create the right strategy for your startup.

So, these were some of the tips that were offered by the talented experts of Anakeen Business for all the budding entrepreneurs. This will surely help you in making their entry in the market industry of India firm and sustainable.