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Case Study: Apple’s Strategy and Success in the Indian Market

Apple’s success in India can be credited to a variety of strategic factors, but one of the most significant contributions was the adaptation of the localized approach and demographic marketing insights. This allowed Apple to position itself as a premium brand in the Indian market. This case study will explore how Apple’s strategy resulted in shaping its success in India.

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Roadmap to Start a Business in India

Expanding your business from the USA to India can be a lucrative opportunity due to India’s large and growing market, diverse consumer base, and increasing economic development. However, the process requires careful planning, market research, and strategic execution. Here’s a step-by-step guide to help you navigate this expansion.

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Current Indian Economy Overview

Indian Economy - Anakeen Business Networks

Good news is underway for Indian Economy as India has emerged as the fastest growing major economy in the world as per the Central Statistics Organisation (CSO) and International Monetary Fund (IMF) and further, as the short term disruptions caused by major reforms such as the Goods and Services Tax (GST) and demonetization recede, the economy is on the rebound and is likely to achieve higher growth targets.

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