India is such a country that welcomes everyone with numerous opportunities. And at Anakeen Business, the India entry expert; all the innovative ideas of the budding entrepreneurs are appreciated with a boost. Adding more to the services of Anakeen, they also help new entrepreneurs of the market industry to enter, establish and flourish differently among the existing market.

However, before you enter in India with your product, you need to know about the policies which can further assist you in the ease of doing business in India. In this article, I’m going to tell you about one such policy by the Indian government and that is the MSMED Act for micro, small and medium types of business startups.

MSMED Act, Registration, Benefits

MSME Act:

MSME is the abbreviated form of Micro-Small-Medium Enterprise. The Micro, Small and Medium Enterprises Development Act came into existence in the year 2006.

The basis of categorization of three types of business enterprises are as follows:

1. Micro Enterprise:

In a micro enterprise, there is an investment on machinery and plants don’t exceed beyond Rs. 25 lakh and on equipments will be wrapped within Rs. 10 lakh only.

2. Small Enterprise:

A particular enterprise is said to be small when the investment on the machinery and plats can exceed Rs. 25 lakhs but it shouldn’t go beyond the Rs. 5 crores. Also, on equipments, investments can go further beyond the 10 but not more than 2 crores.

3. Medium Enterprise:

We can consider an enterprise as medium once the investment on the plants and machinery exceeds 5 crores of rupees but doesn’t go beyond of Rs 10 crores. Also, over the equipments for doing business, the investment can exceed beyond Rs. 2 crores but not more than Rs. 5 crores.

MSME Registration:

As mentioned above, we can put these three types of business enterprises in the categories of micro, small and medium ones. MSME enterprises are the backbone of the economy of any nation. Apart from this, they are also an engine of the economic growth that promotes equitable development for everyone. Basically, an MSME enterprise majorly deals with the labor-intensive rather than the large corporate sectors. Also, an MSME enterprise promotes employment at a very high potential and lowest capital cost. Majorly, it contributes to the industrial production and exports in India. Adding more to it, an MSME enterprise plays a pivotal role in the development of the industrial economy.

As MSMEs are highly beneficial in the overall development of the nation, henceforth, in order to promote it on a high level, the MSMED or the Micro, Small & Medium Enterprises Development Act of India, 2006 came into existence. Adding more benefits, the MSMED Act facilitates the promotion and development of enterprises through incentives, schemes, and subsidies. For availing the benefits of MSMED Act, you should be registered through MSME Registration.

Who Can Register In MSME Registration?

• Hindu Undivided Family (HUF)
• Private limited company
• One person company
• Partnership firm
• Producer company
• Limited company

Benefits Of MSME Registration:

1. Collateral Free loans from banks:

A policy was launched by the government of India specifically for the Micro and Small Enterprises and that is the Credit Guarantee Fund Scheme (CGS). This scheme helps in the availability of the collateral-free credit to the micro and small enterprise sector. Under this scheme, either new or the existing business enterprises are there, both of them are eligible for collateral-free loans from the banks. The Ministry of Micro, Small and Medium Enterprises, Government of India and Small Industries Development Bank of India (SIDBI), established a Trust that was named as Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE). This was done for the implementation of the Credit Guarantee Fund Scheme for the Micro and Small Enterprises.

2. 50% Subsidy On Patent Registration:

There is another benefit of MSME Registration is that all those enterprises who have the MSME Registration Certificate can get a subsidy of upto 50% on the patent registration. Enterprises can get it done by an application to the concerned ministry 

3. 1% Exemption On Interest Rate On Overdraft:

Enterprises can now avail upto 1% of exemption in the interest rates on overdrafts who have the MSME Registration.

4. Eligible For Industrial Promotion Subsidy:

All those enterprises that possess the MSME Registration become eligible for the Industrial Promotion Subsidy. This may also be prescribed on behalf of the government of India.

5. Concession In The Bills Of Electricity:

Enterprises who have registered themselves under MSME become eligible for the concession in the electricity bills. You can avail this benefit via an application to the electricity department along with the MSME Registration Certificate.

6. Reimbursement Of ISO Certification Charges

Enterprises that have MSME Registration Certificate can claim reimbursement of ISO Certification expenses by making application to respective authority.

7. Protection Against Delayed Payments:

There is a proposal by the government of India under the Ministry of Micro, Small and Medium Enterprises specifically for those business enterprises that . Under this proposal, enterprises will get a protection against the delay in the payments from the Buyers and right of interest on delayed payment through conciliation and arbitration and settlement of dispute will also be done in the minimal time. In case, if any micro or small enterprise has the certificate of MSME Registration, then the buyer has to make the payment right over there or by the date agreed or else, it can be done in between of the time period. In case, there is no agreement over the dates of the payment, then the buyer has to make the payments within fifteen days of acceptance of goods and services. Adding more to this, if there is a payment which is due to micro or small enterprise cannot exceed forty-five days from the day of acceptance or the day of deemed acceptance. The penal interest chargeable for delayed payment to an MSME enterprise is three times of the bank rate notified by the Reserve Bank of India.

I hope, you might have got an idea about the relevance of the MSME Registration. As we at Anakeen Business do care for you and appreciate your innovative ideas for the business startups, henceforth, it becomes crucial that we do impart all the information that can help you in ease the process of entry in the Indian market. For more details and any queries or if you wish to take experts’ advice for your startup, then you can undoubtedly connect to the professionals of Anakeen Business.

These days, people generally run behind the branded products. This is something the most valuable asset that a company owns. According to a survey from Nielson, about 60% of people prefer branded products. However, have you ever thought that how difficult it is to make a particular product a brand? How much of efforts and time does it take to become a brand? We all know this fact that people love all those things that are out from a brand. But how will a budding entrepreneur travel his road of making his product and company a brand.

In this article, the experts from Anakeen Business are all set to help you this with all the different steps and procedures that you need to follow when you keep a desire of making your product a brand. However, Anakeen Business is one such India entry experts’ organization that helps you in making a success as well as a sustainable business entry in India. But before you get to know of the thorough process of brand building, you should be well aware of the term ‘brand’ lest you can define it in better terms and conditions.

What is a brand?

In simple and subtle terms, ‘brand’ is defined by the customer’s perception of your business and what you put forward right in front of them.

It is a consistent process and fro becoming a successful brand you need to be very specific as well as consistent in communicating with your target audiences and analyzing their experiences with your product. You should be very fair with your customers while many applications. These are as follows:

• Environment (storefront or office)
• Print, signage, packaging
• Website & online advertising
• Content marketing & social media
• Sales & customer service

Now the brand building is absolutely neither a simple task nor it’s a job that happens overnight. It takes numerous weeks, months and sometimes years too. It absolutely needs a process to follow for reducing the time period of brand building. Apart from this, it is an ongoing sequence of efforts that can help you establish your brand. So, here are some of the tips and a complete procedure for all those people who want to make their product a brand.

Brand Building Procedure Includes:

1. Analyze Your Target Audience

The basic foundation lies when you are aware of this fact that who your actual customers are? Whose necessity is your product and what you can do for them? This is one of the most crucial jobs as it can help you know that who will use your product in the market industry and where you can focus on. Apart from this, you can’t be everything for everyone’s need. Right?

When you are focusing on building a brand, this can help you to focus you in the right direction. Craft your mission and message that you want to impart to meet the requirements of your customers. In other senses, I want to state that you need to be very specific. What you can do is to figure out the lifestyles and their behavioral approaches towards your product in the market.

It can also be said that you have to take out personal demographics of your customers. For example:

• A single mom working from home.
• Tech-savvy adopters at an early age.
• College students who study abroad.
• An executive recruiting professional.

Make a clear picture of your consumers. Afterward, you need to learn that how to make it an identity that your target audience can understand and relate to. You should also realize that the competitiveness can narrow down your audience focus while you are in process of branding. This will help you ensure that the message of your brand becomes crystal clear to your audiences.

Working closely on the research that deals with the analysis of your customers are a healthy exercise for your mind as it can help you as well as benefit you in many applications of your business processes. Specifically, it can aid you in making marketing efforts. What all you need here is the overall integration of all those constructively product consuming people. For instance, you need the correct person who can consume your content, click on your ads opt for your email lists, etc.

Determining the right audience for yourself will help you with overall digital marketing and brand marketing strategies. Henceforth, it is considered to be the very first step for any budding entrepreneur who keeps a desire to make his business make a big hit as soon as possible.

2. Establish A Brand Mission Statement

Are you are still unaware of the mission of your business? In case, your answer is no to this, then you need to think and rethink to tailor it in a well-organized manner and make it clear to yourself of what you and your company is passionate about.

Now, before you go ahead with your brand building process, you need to gather the trust of your target customers. You need to analyze that what is the real value of your business is and what profit it can offer you.

In other terms, a mission statement can be defined as a purpose for your company’s existence. It will also aid you with various aspects of your brand building strategies.

You should be specific at every step. You need to finalize everything right from the very beginning, like, from your logo to your tagline and voice messages Apart from this, your mission should be reflected in your personality.

The company has to build a reputation and thereafter the brand. Your company should be able to increase the targets in order to accommodate everyone. Keep your start at a low level with your company’s own branding and make sure of yourself that you are able to reach out to audiences. This will help you with as many as the engagement of people in your business. With time, your brand can get the deserved loyalty and it can amplify to new horizons.

3. Research Your Brands With Your Industry Circle

Always remember that you should never copy exactly what other brands are doing in your industry. And not only this, but you also need to be aware of the fact that what they are doing. In other words, it can be concluded that you should know what your competitors are doing that includes their successful as well as failed decisions but you don’t have to exactly copy them by taking same steps in your business. You should aim to differentiate yourself from your competitors to demolish the competition between you and them. By this technique, you will flourish as a game-changer business personality in your industry. Keep a strong convincing power lest you can convince your customers to buy your product. You should be presentable up to a mark like you aren’t asking them to purchase the product but you. It all depends that how effectively you can touch the nerves of your customers and how effectively you can attract them to yourself. Therefore, it’s ultimately you, who can and who has to make changes.

Always keep in mind that you have to make a brand stand out and then find out numerous ways of doing the same. Don’t you ever try to skip this step in the procedure of brand building? Thoroughly go through the research of your main competitors or the remarkable brands. Analyze that how their successful decisions and failed attempts have made them grow in the industry effectively. Also, think of all the factors that have gone wrong on their way to success.

For an effective brand name, it is necessary that your customers should recognize you and remember. Otherwise, there are many brands that exist in the market, however, a very few are able to make their own cognizance. So, keep it simple and easy to understand for the people who you desire to target.

•    Create a broad spreadsheet of your competitors in your research

Instigate things by creating a complete spreadsheet of all your competitors in your research process.  You are absolutely free to use any technical tool for this purpose. Now, whether it can be Google sheets, Excels or just hardcopy, i.e., just your notebook. It can prove out to be really fruitful for you as it can help in the decision-making process. Once you are done with that, then there comes the time when you need to do a minor but intense mental exercise which will surely help you in flourishing your business and making it a brand.

Following are some of the questions that you may need to ask yourself:

1. Are your competitors are consistently working towards messaging and making a visual identity in front of their customers across various channels?
2. What is the quality of the products or services of your competitor?
3. Are there any reviews of customers on your competitors’ social media pages? If yes, then read them and analyze whether it is in a positive or negative sense.
4. In what manners your competitors market their business? Is it online or offline? Check and analyze their decision-making process.

4. Outline The Key Qualities And Benefits Of Your Brand Offers

Generally, there exist some of the business tycoons who keep their budgets and resources in a surplus amount that helps them to keep a command in their industry. This makes them different from others as well as a master in their own field. Always remember that your product and services completely belong you. This is all because; you need to go really deep down to figure out what your product offers that should be offered by no one else. In other words, it should be different from the rest of your competitors. Or else, it can also be said that your product and services should be unique that will help you to focus on the qualities that will benefit in making your company’s branding different from others.

Let me assume that you are already done with analyzing your target audience and once you have already chosen them, then give them a reason so as to why they should go for your products and services. Don’t miss this chance to attract your customers.

It is an indispensable part that this is not just a laundry list that you can do things anytime. You need to list all the features of your products or services that you are likely to offer to your target audience. Always think that how you will provide the value that improves customers’ lives.

Some of the examples that are included in this list are as follows:

• The customer’s services should be transparent.
• You need to improve the productivity of the support system.
• There should be more transparent as well as authentic customers’ services.
• It is a better way to support productivity.
• It also helps in reducing costs which is affordable to the customers.
• It saves time on daily tasks.

5. Create A Brand Logo And A Tagline

Creating a brand is no less than a winning a war in such a market industry like India has. And the support system like Anakeen Business helps you in making your jobs done with an ease and on time.  However, when you think of how to build brands, visuals are the most important part that affects the most. Apart from this, visuals are the very first thing that strikes in the minds of any particular customer. Henceforth, it is a crucial part that the visuals of your products should be very influential.

Now, once you have entered the market industry like India has, with the help of best experts at Anakeen Business. Then, what becomes most important for you is to create a logo for your brand and a perfect tagline that defines your product and services uncannily.  The creation of a logo is also one of all the crucial tasks because of it the only thing that will appear and relate to your business as well. It proves out to be your identity, calling card as well as visual recognition too. Henceforth, it is advised to invest some good time and money to create something magical and influential that possesses a potential to attract your target customers. I can assure you that investing into it will never go worthless for your business rather than it will flourish and polish you as an identity.

In case you are confused about the right person who can help you with the logo and tagline, then you have three options from which you can choose. You can go for hiring a professional designer or a creative agency or else, you can go ahead with a digital marketing agency like DigiDZN.

DigiDZN is one most appealing digital marketing agency that can help you overcome all the hindrances that you may encounter. Apart from this, you can get an amazing team of designers and creative professionals who possess a capability of creating magic in the logo of your brand as well as promote your products and services with the help of amazing creative writers who can offer you effective taglines. All these efforts in investing in logo and branding can help you stand differently among the crowd of numerous business tycoons. The expertise solutions can assist you in getting a unique, timeless and remarkable position.

A team of designers can also help you with the development of the brand guidelines that can ensure consistency in the application of logo and related colour palette. What becomes more important at this note is to include the following things in your branding technique to make it unique and eye-catching too.

They can be mentioned as:

• Size of the logo and its perfect placement.
• Colour palette should be attractive.
• Typography and fonts need to be eye-catching.
• Iconography
• Photography or the size and style of the image should be perfect.
• Web elements should also be included in it.

6. Form Your Brand Voice

Your voice is the ultimate part and is the ultimate voice of your product and services. It can be understood as you can never get a cognizance until or unless you shout it aloud to your target customers. Your voice is completely dependent on what your mission is, who your audiences are and in which industry are you making entry into. Henceforth, it becomes an indispensable part of your business to communicate with your customers and know how they are responding and form your brand voice. Is it the way you want them to respond or in some other way it is going ahead. It’s all and only you who has to manage everything.

A brand voice can be of any type. This can be followings:

• Professional
• Friendly
• Service-Oriented
• Authoritative
• Technical
• Promotional
• Conversational
• Informative

There are endless adjectives and possibilities that can help you make your product a brand. This all can help you connect with many people that are under the circle of your target audiences.

These are some of the ways by which you can transform your business of products and services into a brand. However, Anakeen Business is always there to help you out at every single step in your business to let you establish yourself in the Indian market.

India entry market strategy needs to be very specific for making bigger changes in the shortest span of time. All this needs to be pre-planned with the help of a perfect partner who can help you out in solving all the hindrances of your business startup. Anakeen Business is one such partner that helps all the budding entrepreneurs to enter the market industry of India safely as well as effectively.

Here are some best-ever tips from the experts of the Anakeen Business where business starters can get a brief idea on the strategies that they will need for marking their market entry in India. These are as follows:

 Finding Partners And Agents:

In case you are new in the market industry of India, then you surely need to resolve some issues that are related to the sales channel, distribution and marketing practices, pricing, labeling and the protection of intellectual properties. However, these problems can be solved at the earliest stage of your business by finding the right partners and agents like Anakeen Business. Such people are effective at ensuring relationships and personal meetings with productive and potential people. This is highly recommended if to all those who wish to make a profit in India with an established and sustainable business.

Market Entry Considerations:

There are many factors that should be considered prior to entering the Indian market industry. This is indispensable too as it makes you sure about the value of your product and the future of your business. Henceforth, some of the points for every market entrant in India are as follows:

Understanding Of Diversifying Market:

One should analyze the market where he/she want to enter. In the case of India, the market is really diversifying and strategies towards specific regions and income groups need to be classified at the very beginning.

Crafting Offerings:

Post analyzing the market, your target customers on the basis of regions and income groups, you need to think and research better of what your products can offer to them.  However, this all depends on how and what you can gain as a profit of your business.

Consider the Large informal Sector:

You need to include all the informal sectors as well in your planning regarding your product as it can help you in engaging more and more people as your target customers.

Approach The Market Consistently:

Here, once, you have decided that you want to make your business flourish in India, then you need to approach the market at a consistent rate. A single miss can make miss your golden opportunity.

Obtain Mandatory License:

Make sure that you are all done with the licensing and approval procedures as this can help you skip all the issues that are related to legalization, rules, and regulations.

 Understanding Of Indian Import Procedures:

You should be very clear about the norms and laws that are related to the importation. This is an important step for the first time exports to India. Proper documentation and their thorough understanding can help you ensure smooth entry of products in the Indian market.

In the present scenario, India is one of the best global destinations for future investors to invest in. What becomes most important and the very first step for those who desire to put their money in the market is to have a clear cut idea of the market they want to enter. An entrepreneur must analyze all the factors that make it suitable for your business. The research for this understanding should be thorough taking into account all the aspects of the business.

At Anakeen Business, we aid all budding entrepreneurs by providing them every relevant as well as reliable data after processing all the research methods available and authenticated data sources. The expert team of Anakeen knows this market or the industry very well and henceforth offers feasible advice about the effective market strategy to business starters to enter in the Indian market.

All of it looks very difficult if looked on a wholesome basis but the moment we break it down to its constituents – it starts becoming easy, more understandable.

At Anakeen, we have been doing it for many years and we bring this knowledge to you today.

EXPLORE – ENTER – EXPAND

With this mantra of EXPLORE – ENTER – EXPAND, we at Anakeen break down the efforts to better propose a business what to do next.

Though the market conditions keep on changing quickly, still we realize well-planned is half done. Expansion can only occur if the Exploration is done properly. Now let us go through these steps one by one.

EXPLORE

MARKET REPORT / INDUSTRY ANALYSIS

MARKET ANALYSIS

Being an effective market researcher, we do analyze all about varying companies, respective product segments, industry leaders and human resources.  We do keep a close check over the Size of the market, scrutiny of the Competitors around in the same industry, do Sourcing Analysis, assist a person to identify the Suppliers and make a report on the thorough Product research. Apart from this, we also make the Pricing prevalent researches of the market and make studies of the effects of the Regulatory Environment on the business or the market.

There are two types of market research.

Primary Information/Research– The main motive of primary research is to gather and explore the data of current sales and potency of current practices. All this will give you an idea about your competitors who are along with you in the competition. There are various things that are included in the Primary research. They are as follows:

• Online surveys
• Interviews (telephonic/face-to-face)
• Questionnaires by mail or online
• Potential clients or customers
• Working areas
• Price information

Secondary Research– Objective of secondary research is to analyze the reports and study of government agencies, trade associations, and target segments.

Without a clear understanding of both parts of market research, this study will not be completed in any case.

At Anakeen Business, we offer business starters an opportunity to have a real-time interaction with the stakeholders such as suppliers, distributors, retailers, potential buyers, government bodies among other stakeholders in our market exploration methodology. With desk-research as well as an interview with indispensable stakeholders of the market further helps in measuring the size of the market. We not only provide innovative & relevant market-working ideas to your business but also accord you incredible information over the technical barriers, market options, pricing, distribution channels and the working business leads and partners.

To initiate your business, what basically you crave for is just a perfect plan, operational strategies and a perfectly defined hierarchy.

INDUSTRY ANALYSIS

Listed below are some of the grounds of market industry analysis that we at Anakeen Business pay specific attention:

Market Size– Once considered then there are two types of market size that needs to be understood.
One is an addressable market and another one is an available market. We do help those innovative minds by ascertaining the size of the addressable as well as available market, to assess total revenue opportunity for your products or services, and examine the availability of people.

Competitor Analysis– Analysis of the competitors offers you information about strengths and the weaknesses of your competitors. Also, it helps in investigating the current marketing strategies of various organizations. Apart from all these, it also helps in eradicating the barriers they have created in the market. Anakeen Business helps you in selecting a strategy to enter the market and create your own niche in the market.

Sourcing Analysis – A regular & robust sourcing pipeline is an important aspect for a business to flourish.  Anakeen Business aids you with the investigation of sourcing points to get the assurance of the maintenance of consistent supplies.

Identification of Suppliers– This process deals with the evaluation of variant firms, its identification as well as analysis of the terms and conditions of the contract with the suppliers. This procedure helps in reducing the costing and time of the market, improving business quality, quality of products for any business. While choosing suppliers we do make sure to pay extraordinary attention towards these pointers that are:

• Identification of potential in the suppliers, and
• Short-listing of the suppliers

Product Research– This gives information about the specifications of the products. Specialized features of the products and services help to understand the mood of the people. This helps to get a clear picture of what people desire for. Anakeen Business offers you a helping hand with the product research to provide the feedback and workability of the product in the Indian market industry.

Pricing– Market scenario, payment ability, manufacturing price, trade margins and input cost and many more defines the pricing strategy of a market industry. Pricing is important to the marketers because it shows assessment of marketers of the value customers see in the product or service and are willing to pay for a service or product.  Marking it as a fine stroke in a one go is an indispensable part or else the product will its chance.

Regulatory Environment Analysis– The regulatory environment is now becoming the topmost issue that has a great impact on any business. Most CEOs ends up at spending much more time with government officials and regulators. However, a minute alteration in the environment can make a big difference in the future of the numerous companies. We at Anakeen Business have an experienced team that identifies the regulatory & policy environment on the whole and understand the triggers to help assess the future entrepreneurs towards a better tomorrow.

With the holistic view of the industry imparted by Anakeen Business, one can move on to the next step of your decision making very confidently.

Entry Barriers– Barriers to entry deals with the issues and obstacles that make it problematic to enter a given market. These barriers can be of various types. For instance, government regulations, technological issues, startup costing, education and licensing requirements are included in this list. We at Anakeen Business aid you to crack them all in a series.

 

Location advantage taking into Account Government Schemes as Well–   Everyone wants an advantage of taking suitable location under Govt. schemes for his or her business. If an organization selects an unfit location it may have inadequate access to workers, transportation, customers and many more. However, in case, if it is within some Govt. Schemes it will be beneficial for the company as it will affect the costing of the company. The Location under Govt. schemes plays a significant role in a company’s profit and success.

There are numerous advantages to getting a location under Govt. schemes due to many reasons. For example, some are- easy to access funding, reduces cost, can also apply for government tenders, you can choose your investor, chance to meet other Entrepreneur and tax saving for investors. Anakeen Business does thorough research on an advance and gives information about any Govt. Schemes which are already working schemes and are coming in future or are directly as well as indirectly related to your business.

Technical Trends– Evolving tech has had greater impacts on the businesses than ever before. Artificial Intelligence or the machine intelligence highlights the creation of intelligent machines which work as same as humans. With the help of the machinery, you can pace up your functioning. Apart from this, it will also make a huge difference in the reduction of human efforts. Heavy industries, Banks and Financial System, Medical Science, Gaming Zone, Air Transport, and in many businesses, there is a heavy use of artificial intelligence. Anaken Business always helps in generating many more leads of business and eradicates the pressure of work in an organization.

JVs, PARTNERSHIP

It is a common perception made by numerous start-up owners as they assume the whole nation, India as just one single market. If one thinks like this, it is absolutely incorrect. Along with 1.30bn population, 29 states and 7 union territories, India is such a nation that varies at every 200-250 km. What works in one state may not work in the other. The cultural ethos changes after few hundred kilometers.

Appropriate analysis of the expectations of the stakeholders is an indispensable task. ‘Unreliable business partners’ is a likelihood that springs up regularly. There exist some typical issues that are related to the management part as well as from corporate governance. Understanding that India needs more than just structures to work is a reality that companies coming in India realize after making mistakes.

We at Anakeen Business provide an assurance to all the budding entrepreneurs that we dwell on local structures, plus deal with reliable business partners and are pretty efficient at creating measures for monitoring their results effectively. This also makes sure of the fact that sales structures at ground levels are delivering the required results.

Sales & Distribution

Making planned things done accordingly requires you to be 110% assured of the joint venture you are connected to or while choosing your joint venture partner.

Getting in touch with important customers is the most crucial step of this process. Anakeen Business helps you get first-hand as well as fully furnished information about the market industry to investigate the apt use of a particular sales channel or to examine the usability/desirability of one’s own product in the Indian market.

The upcoming stage of responsibilities that come along in front of the business owner includes a correct choice of importer, distributors and dealers. In this phase, we as Anakeen Business help you to guide you with the most applicable match for you in accordance with your business. In the category of Sales and Distribution, we will be supporting you with the creation of sales structures, the formation of metrics for assessments.

These JV partners need to be chosen with due care as it now evident. Due Diligence is a must for these partners.

Due Diligence

Due Diligence is a complete procedure of thorough research and inspecting every single aspects and statements of a capable JV partner. The goal of Due Diligence is to ensure the enterprise has the information stakeholder with whom they need to execute their plans and strategies.

With the help of numerous highly experienced as well as enormously talented experts who have already served various clients, Anakeen Business facilitates a robust due diligence in a non-conflicting manner.

Now that we have got the basic understanding after EXPLORING the Indian market and we are reasonably convinced that we should be in India for our business let us dive a little deeper and find out what all we have to do while we ENTER the Indian market

ENTER

Entity Incorporation

India has served many entrepreneurs who established their businesses. Just like any other country, India has taken care of highly differentiated needs of varied individuals or corporations all around who tend to set up their start-ups. There is a type of structure which offers benefits to the owner whether the owner is a sole proprietor or in partnership including tax deductions and liability protection. This facility is especially for those entrepreneurs who desire to begin their business at minimal costs and lower compliances. As the list of options as well as opinions get much more complex and complicated, there begins the job of Anakeen Business to help you ease all those things out.

Anakeen offers best ever solutions of all the issues that relates to incorporation of your start-up including easier access to capital, enhancing your business credibility, and managing compliance in a professional way.

As an entrant, you can decide which entry route you want to take. Most of the times, one is not aware of which registrations need to be done and what all business license need to start operations. We at Anakeen Business is always there to guide you regarding all these operations with our best work.

We advise you with the best form of structure & assist with all registrations & approvals required for the same. When the office-project arrives, we assist with sourcing or vendor development, and also advise on market prevalent terms.

A capable entrant who possesses enough potential can initiate his business at any time in numerous forms on the basis of their comfort zones to initiate the whole complex procedures.

Given below is a list of numerous types of corporate or non-corporate entities from where an entrant can begin his business. Having advised the best form of structure & assisting with all registrations & approvals required for the same, we assist with sourcing or vendor development while the office/project arrives– forming Joint Ventures, advising on market prevalent terms & conditions. We negotiate best for our client keeping in mind their interests & long term relationships.

We do help investors with their office/location searches. Additionally, we assist you with every executive searches. Apart from this, all the policies that deal with HR, we do aid budding investors in implementing them on the behalf of company. We are also equipped to formulate & manage HR, Admin & Finance manual. The business development becomes much more efficient and seamless with Anakeen Business as it helps you in regular management reporting that ensures business in a long run.

Indian rules & regulations allow following forms of entities to operate & do business in/with India.

Setting up a non-corporate entity

Non-corporate entities are the ones which where the business wishes to just test waters in the start and wishes to have the office for market development. Examples are as following:

Liaison office: A liaison or a representative office needs approval by Reserve Bank of India. It can undertake liaison activities on its company’s behalf.

Office: In India, there is an option in front of the foreign companies and that is they can freely operate their business from their branch office post obtaining specific approval from the Reserve Bank of India.

Project office: In case, if a foreign company is subjected to execute a project in India in collaboration with any Indian organization then they may set up their office without any approval from Reserve Bank of India. However, they shall be subjected to submit prescribed reporting concordance. As applicable in case of a branch office, a project office is treated as an extension of foreign company and is taxed at the rate applicable to foreign companies.

Setting up a corporate entity

Once it is decided that one has to enter India and start transacting business on its own, one has to get into the legal structure of doing the same. Following are the structures possible.

Wholly owned subsidiary: Numerous foreign companies are allowed to set up wholly owned subsidiary companies in India in forms of private organizations that are subjected to FDI guidelines. Such companies do possesses maximum flexibility to conduct business in India when compared with a liaison or branch office and has following salient features:
•    Repatriation of dividends is allowed without approvals
•    Funding can be done via equity, debt (foreign as well as local) and internal accruals
•    Indian transfer pricing regulations apply

Joint Venture with Indian partner: Foreign companies are permitted to set up joint ventures with Indian or foreign companies in India. There are no separate laws for joint ventures in India and laws governing domestics companies apply equally to joint ventures.
Foreign Institutional Investors: In the financial markets of India, like, pension funds, mutual funds, investment trusts and asset management companies or their PoA holders, there are many Foreign Institutional Investors or FII’s who can invest in. FII’s can invest in all securities in primary and secondary markets including equity and other tools of an organization that are already listed or about to be listed in the stock exchange of India.

Balancing costing& compliance structures along with the generation of business is something what we at Anakeen Business are particularly proud of. We do not allow unstructuredor anypending compliances that may hamper business growth. Get in touch with Anakeen Business today and get the structures corrected for entering into India.

Entity Incorporation

A business needs a power-packed innovative idea and a bit of finance for its inception or expansion. If you have finally made up your mind that you desire to initiate selling products or services among people, then you shall need to work over a new technology platform, with amazing ideologies. Apart from this, it is indispensable to have appropriate legal advices too for better startup and development of an organization.

This becomes even more critical when you wish to expand geographically which is quite alien as well as a complex form of marketing in India. In such cases, you would be having various interactions with numerous stakeholders. For instance, the government, customers, vendors, partners and many more are also included in this list. Agreements along with various stakeholders are one of the most crucial part of any business as it assists in setting up of expectations between the parties when it comes to type, duration of services, quality of products or services, terms related to cost and payments if it is unplanned.

On a broad categorization of agreements, it can be classified into two portions. One, deals with the fact that what are the deliverables for the parties getting in an agreement and other one deals with various penalties that may come across in case, agreed points aren’t delivered.

There are some aspects that need to be clearly stated in contracts, like warranties, IP, Confidentiality, Payment Terms, Termination Terms, and Indemnification.

Legal advice is also critical when it comes to incorporation.Registered office compliances, PAN/TAN compliances, Board Meetings compliances, and a list of compliances on other important matters will save you money, time and many anxious moments later on.

Advisory boards boost up the credibility of any start-up facilitate growth, increases the chances of success.

We at Anakeen Business:

Help you with Agreements’ Writing

Many businesses deal with others by the handshake. Handshake deals work well, but not for the whole or for long.The verbal contracts can create problems because in this type of contract, people lie, memories fade, and parties get change. Written Contract is always better than verbal contracts. A written contract is a proof of all the terms of your agreement which are documented.Written Contract saves money and strengthens a business relationship. The benefits of detailed, evident and well-written contract are enormous. We at Anakeen Business ensure that the legal agreements are drafted in a way to suit the organization’s policies while also taking into account the regulatory environment along with the interests of other parties as well.

Help you with vetting of agreements/documents from stakeholders

A legal contract is not only a piece of paper, but it protects one business entity with its rights. An agreement creates and finalizes all the terms and conditions that includes time limit, responsibilities, manners, and monetary issues etc. Every agreement consists of some rules and regulations and everyone has to follow. Some covenants are on documentation, termination, validity, definitions, dispute, non- disclosure, amendments, penal clause, time-period or other such matters.

Legal Vetting means, a careful examination of documents which is to be executed in terms of the law. There are many types of agreements included in this, like- supply agreement, service agreement, joint venture agreement, marketing agreement, and franchise agreement and many others.Always go for a legal vetting to save your loses. At Anakeen Business, we make sure that we cover all the aspects to protect the interests of the clients.

Help you with due diligence on paperwork for any asset like land/property being purchased

This is one of the most important aspects before purchasing a land/property. It is preferred to buy and invest directly on land. Due Diligence offers a buyer the freedom of choice, in terms of use of land, ownership chain, title to the property, layout, design, floor plan etc. One must go for due diligence before purchasing a piece of land or property.

Government Affairs

Before entering Indian market, any foreign company should be well aware of the Government policies. The investor should also seek updated governmental policies on various forums and find out all the relevant details.

As is well known fact that Government provides a lot of sops to the industry to develop particular ear marked areas be it geography, industry or a particular skill set. Also, many times, it also de-incentivizes if it wishes to curtail interest in particular geography which could be due to many reasons like environmental concerns, over dense geography or any other such reasons.

Of course, one has to align with Government policies to have that competitive edge in the business.

We at Anakeen are keenly tuned into Government incentives, policies, schemes & also what Government does not like. India is divided into many States & Union Territories. There are State Government schemes & there are Central Government schemes. We at Anakeen help you get best of both.

Apart from this, going through thorough governmental policies also gives broad information about the Indian market that includes highly profiting areas, its productivity, labor availability, investor competitors, etc. Now, at Anakeen Business, we make sure that legal and compliance professionals and Government affairs specialists monitor the environment for changes in the evolving of marketplace and deliver an update to its clients.

Legal Compliances and Government Affairs services include-

• Picking up right Government policies for our benefit
• Sharing information on impending regulatory actions with clients, if any
• Participation in government- related activities and events through national entities
• Monitoring of court decisions and legislation that trigger the notification to our customers of any changes needed
• Allow companies to adopt solutions related to regulatory approval.

Office Space

Business needs an office space to work effectively with each other. An effective workplace and office space go in a long way in attracting quality clients and manpower. Office space increases productivity, collaboration, and employs interaction. Your office space speaks your corporate identity and will give your business brand identity. It leads to professional development also. We at Anakeen Business offer a wide range of office solutions through our business working center that provides space to you where small or big teams can operate.

We help in defining need for office space and identifying office location that suits all stakeholders.

Recruitments

At ANAKEEN we know what profile of people you need to run your business enterprise. We have the experience of finding right executives and managers who have the experience, business knowledge, network, and ambition. We identify the leaders who have the right knowledge of business strategies and know how to work effectively within a multi-cultural business. We offer many related services like provision of employment contracts, the time-bound guarantee of replacement, training, issuance of offer letter and agreements, healthcare and health benefits.